Atmos and New Balance CM996 Sneakers Are Like a Spectrum
Marissa Brassfield — April 5, 2009 — Fashion
References: item.rakuten.co.jp & hypebeast
These vibrant Atmos and New Balance CM996 Rainbow sneakers take on the 80's shoe design revival with a twist--through the color spectrum, that is. The gradient insoles give way to electric blue stripes and a patterned heel.
The Atmos and New Balance CM996 Rainbow sneakers will be released at the end of April for $140.
Implications - By combining a fondly recalled retro aesthetic and modern comfort sensibilities, products such as this definitely appeal to nostalgic consumers that still maintain a modern mindset. Any time a company lets their consumers celebrate the past without having to fork out a fortune for actual vintage authenticity, they let them get the best of both worlds.
The Atmos and New Balance CM996 Rainbow sneakers will be released at the end of April for $140.
Implications - By combining a fondly recalled retro aesthetic and modern comfort sensibilities, products such as this definitely appeal to nostalgic consumers that still maintain a modern mindset. Any time a company lets their consumers celebrate the past without having to fork out a fortune for actual vintage authenticity, they let them get the best of both worlds.
Trend Themes
1. Retro Aesthetic - Opportunity for companies to combine nostalgic design elements with modern functionality to appeal to consumers who appreciate the past but also desire contemporary products.
2. Revived 80's Fashion - Opportunity for fashion brands to tap into the nostalgia market by reintroducing iconic 80's designs in a fresh and vibrant way, targeting consumers longing for a throwback.
3. Color Spectrum Trend - Opportunity for brands to incorporate colorful gradient designs into their products, capitalizing on the popular trend of vibrant color schemes and appealing to customers looking for unique and eye-catching items.
Industry Implications
1. Fashion - Fashion brands can leverage the retro aesthetic trend to create innovative designs that blend nostalgia with contemporary style, offering consumers a unique fashion experience.
2. Footwear - Footwear companies can embrace the revived 80's fashion trend by releasing sneakers that feature iconic 80's design elements, attracting sneaker enthusiasts and fashion-forward individuals alike.
3. Accessories - Brands in the accessories industry can capitalize on the color spectrum trend by creating vibrant and eye-catching accessories that appeal to consumers seeking bold and dynamic fashion statements.
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