Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Three-Ingredient Consumption

Brands highlight three-ingredient food, beverage and skincare items

Trend - Three-ingredient products, found in industries that range from food & beverage to skincare, are on the rise as part of the "clean" movement–where fewer ingredients are perceived as healthier by consumers.

Insight - Many consumers are overwhelmed with choice when it comes to their purchase decisions, with the food industry being especially oversaturated. The preference for these consumers is to choose from the most curated selections they can find–whether that's between products or within the ingredient-breakdowns themselves.
Workshop Question - How could your brand limit its ingredients or offerings to cater to simplicity-minded consumers?
Trend Themes
1. Clean Minimalism - The trend toward simple ingredients and minimalism in products cater to consumer preferences for curated selections and ingredient-breakdowns.
2. Health-consciousness - Consumers are more health-conscious than ever before and are seeking simple, better-for-you options in various industries, from food to skincare.
3. Streamlined Solutions - The desire for simplicity and convenience has led to the creation of streamlined solutions, such as three-ingredient serums and three-ingredient cocktail recipes.
Industry Implications
1. Food and Beverage - Less is more in this industry, as health-conscious consumers are looking for clean and simple food and beverage options that cater to their preferences and dietary restrictions.
2. Beauty and Personal Care - The clean beauty movement prioritizes the use of minimal and natural ingredients in skincare products. Brands that cater to this preference are gaining traction among consumers.
3. Hospitality and Bartending - Simpler cocktail creations are gaining popularity, as consumers seek better-for-you options that are easy to prepare. Brands that cater to this growing trend for simple cocktail recipes and ingredients are carving out new niches in the industry.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
47,959 Total Clicks
Date Range:
Apr 19 — Sep 19
Trending:
Mild
Consumer Insight Topics:

Related Examples

In-Home Whiskey Courses
In-Home Whiskey Courses
The Waitrose Whisky Discovery Experience is a Guided, At-Home Masterclass
Vibrant Color-Changing Gin Kits
Vibrant Color-Changing Gin Kits
Sandy Leaf Farm Debuted the Color-Changing Gin Infusing Kit
Custom Skincare Sets
Custom Skincare Sets
Skin Inc. Supplement Bar Launches Limited-Edition 10 Year Anniversary Sets
At-Home Gin Tastings
At-Home Gin Tastings
Waitrose Wine Tasting at Home Launched an At-Home Tasting Service for Gin
Reparative Dry Oils
Reparative Dry Oils
First Aid Beauty's Dry Oil Soothes with Cannabis Sativa Seed Oil & Oats
Pared-Back Indian Skincare
Pared-Back Indian Skincare
Organic Riot Focuses on Just Four Simple Skincare Essentials
Green Ingredient Skincare Lines
Green Ingredient Skincare Lines
The Green Power C Collection Boasts Three Key Ingredients
Luxury CBD Serums
Luxury CBD Serums
Saint Jane's Luxury Beauty Serum Soothes Skin with 20 Botanicals
Gadget-Paired Firming Serums
Gadget-Paired Firming Serums
Foreo's Serum Serum Serum Can Be Used with Its Luna Devices
Healthy Classic Candy-Inspired Sweets
Healthy Classic Candy-Inspired Sweets
New SmartSweets Peach Rings Contain 28 Grams of Fiber
Energizing Morning Skincare
Energizing Morning Skincare
This Works' Morning Expert Range Contains "Brain-Sharpening" Oils
Purple Rice Sleeping Masks
Purple Rice Sleeping Masks
Kana Beauty's New Sleeping Mask Hydrates the Skin Overnight
Colorful Vegetable-Dyed Candies
Colorful Vegetable-Dyed Candies
Trader Joe’s Candy Coated Chocolate Peanuts are a Colorful Snack
Mouth-Watering Chocolate Dessert Balls
Mouth-Watering Chocolate Dessert Balls
KFC France's Nutella Kream Ball is Instagram-Friendly
Seven-Pound Chocolate Spread Tubs
Seven-Pound Chocolate Spread Tubs
Costco is Selling Massive Seven-Pound Tubs of Nutella
Concentrated Retinol Serums
Concentrated Retinol Serums
Sunday Riley's A+ High Dose Retinoid Serum Has a 6.5% "Power Blend"
Festive Chocolate Spread Packaging
Festive Chocolate Spread Packaging
The Limited-Edition Nutella Holiday Jars are Made for Gifting
play_circle_filledCreepy Cocktail Recipe Videos
Creepy Cocktail Recipe Videos
'The Zombie' Cocktail Film by BACARDÍ Pays Tribute to Horror Movies
Better-for-You Plant-Based Candies
Better-for-You Plant-Based Candies
SmartSweets Now Makes 'Sour Blast Buddies' and 'Sweet Fish'
Non-Alcoholic Mixology Publications
Non-Alcoholic Mixology Publications
The Seedlip Cocktail Book is Packed with 100 Tasty Recipes
VR Graffiti Activations
VR Graffiti Activations
The Las Vegas Tourism Board Created a Virtual Experience to Boost Visits
Crispy Candy Spreads
Crispy Candy Spreads
M&Ms Chocolate Spread with Crispy Pieces Combines is a Sweet New Toast Topper
Smoothie-Inspired Jelly Beans
Smoothie-Inspired Jelly Beans
The Jelly Belly Candy Co. is Launching All-New Organic Jelly Beans
Candy-Topped Frosting Kits
Candy-Topped Frosting Kits
Miss Jones Baking Co.'s Peppermint Frosting Comes with Crumbles
Chocolate Hazelnut Pastas
Chocolate Hazelnut Pastas
This Nutella Pasta Dish is in Honor of World Pasta Day on October 25
Chocolate-Covered Quinoa Candies
Chocolate-Covered Quinoa Candies
UNREAL's Treats Feature Candy-Coated Quinoa and Dark Chocolate
All-Organic Fruit Candies
All-Organic Fruit Candies
GoOrganic Hard Candy Offers a Taste of Exotic Natural Fruit Flavors
Natural Candy Corn Treats
Natural Candy Corn Treats
Sweet's Candy Corn is Naturally Flavored and Free from Artificial Dyes
Simplified Mixology Guides
Simplified Mixology Guides
'3-Ingredient Cocktails' Packs 75 Recipes to Try Out
Decadent Oversized Doughnuts
Decadent Oversized Doughnuts
The Chocolate Covered Donutella Versace Can Feed Up to Four People
S'more Quesadilla Recipes
S'more Quesadilla Recipes
This S'mores-Stuffed Dessert Quesadilla Reinterprets a Campfire Classic
Caffeinated Hazelnut Spreads
Caffeinated Hazelnut Spreads
Krispy Kreme's Caramel Macchiato Coffee Spread Includes Real Coffee
Storybook-Shaped Wash Packaging
Storybook-Shaped Wash Packaging
MAD Beauty's Body Wash Packaging Opens Like a Book
Historic Hotel Cocktail Books
Historic Hotel Cocktail Books
The Waldorf Astoria Bar Book Provides Recipes for Mixologists
Dairy-Free Hazelnut Spreads
Dairy-Free Hazelnut Spreads
'Nocciolata' Serves as a Dairy-Free Alternative to Nutella
All-Natural Gummy Candies
All-Natural Gummy Candies
The New SmartSweets Candies are Made with Real, GMO-Free Ingredients