Practices typically used in the workplace are applied to personal admin
Trend - Today's consumer is taking advantage of apps and services that apply the same productivity and multitasking methods typically used in professional capacities, to manage their responsibilities, daily routines and personal banking.
Insight - Consumers today–especially members of Gen XS, the older half of Generation X–are extremely busy. As pressure builds in the workforce due to droves of younger generations entering as both minds for the older generations to mold, and colleagues to compete against, so too does the pressure at home. Thus, services that streamline daily routines are gaining popularity as consumers look to ways to alleviate the pressure they feel in different aspects of their lives.
Insight - Consumers today–especially members of Gen XS, the older half of Generation X–are extremely busy. As pressure builds in the workforce due to droves of younger generations entering as both minds for the older generations to mold, and colleagues to compete against, so too does the pressure at home. Thus, services that streamline daily routines are gaining popularity as consumers look to ways to alleviate the pressure they feel in different aspects of their lives.
Workshop Question - What is one way you could alleviate pressure on your Generation X employees?
Trend Themes
1. Consumer Multitasking Methods - Consumers are embracing apps and services that apply productivity tools typically used in professional capacities to manage their responsibilities, daily routines, and personal banking.
2. All-in-one Management Apps - Apps like HomeZada and Cozi are becoming popular integrated digital tools to organize home errands, expenses, maintenance, and insurance, proving to be invaluable to family-oriented Gen X demographics.
3. Habit-based To-do Apps - Habit List emphasizes the development of good habits and productivity by creating recurring schedules and offering progress reports. This app meets to-do app expectations while promoting a positive mindset.
Industry Implications
1. Productivity and Management Software - There is a growing need for productivity and management software development that caters to busy professionals and family-oriented end-users who face various stressors and financial pressures.
2. Insurance and Home Management - Home management apps such as HomeZada align with the insurance and home management industries, creating innovative solutions for property owners.
3. Mobile and Web Application Development - Applications like Cozi and Frenby cater to end-users' need for mobile and desktop solutions, leading to opportunities for further innovation and platform expansion.
