Consumers prioritize stress and anxiety relief through non-subtle solutions
Trend - As consumers grow more conscious of maintaining their physical and mental well-being, a desire for more immediate, easy-to-action solutions is on the rise. With that, we’re seeing less inclination toward subtle solutions, and instead consumers are opting for bolder, sometimes outlandish options that propose speed and efficiency.
Insight - As consumers in North America continue to drive the wellness industry, it’s now increasingly seen as a form of necessity in many urban consumers’ lives. Practicing “wellness”—and the mental, social, and physical benefits it relates to—is now seen as a status symbol rather than a personal matter. Thus, wellness-focused spaces, products and services are no longer about private journeys toward health, but a collective action that individuals can bond over.
Insight - As consumers in North America continue to drive the wellness industry, it’s now increasingly seen as a form of necessity in many urban consumers’ lives. Practicing “wellness”—and the mental, social, and physical benefits it relates to—is now seen as a status symbol rather than a personal matter. Thus, wellness-focused spaces, products and services are no longer about private journeys toward health, but a collective action that individuals can bond over.
Workshop Question - How might you combine health and wellness solutions with a sense of novelty?
Trend Themes
1. Bolder Wellness Solutions - Consumers are opting for more outlandish options that propose speed and efficiency to maintain physical and mental well-being.
2. Portable Temperature Augmentation Devices - There is an increased demand for portable temperature augmentation devices that provide cooling heat relief or soothing warmth when participating in outdoor sports or simply going about daily routine.
3. Stress-relief Desk Accessory Sets - Minimalist desk accessory sets that can be used as tools to relieve the stress of a long working day are gaining popularity with work culture becoming a growing stress factor.
Industry Implications
1. Wellness Industry - The wellness industry is being driven by conscious consumers who see it as a status symbol and collective action for mental, social, and physical benefits.
2. Textile Industry - Innovations in the textile industry are leading to the creation of portable temperature augmentation devices like wearable fans and heaters that are optimized for customization and convenience.
3. Productivity Industry - Work-life balance, crunch culture, and employee well-being are leading to the rise of the stress-relief desk accessory set trend, creating new opportunities to elevate the work environment with playful and minimalist designs.
