The Sony x Disney S770 DAP is a Limited Christmas MP3 Player
Nikki Taylor — November 18, 2012 — Tech
References: store.sony.jp & gizmodiva
A new Christmas themed Micky and Minnie Mouse Walkman known as the Sony x Disney S770 DAP will be available just in time for the holidays.
The music player comes in a variety of colors, the most stunning being the one that is silver plated because it best fits with the magical theme of Disney. On the back of the player is an engraving of a friendly Mickey Mouse waving an enchanting wand. It comes pre-installed with a background that celebrates the 110 anniversary of Walt Disney. Coming with the Sony x Disney S770 DAP is a holiday themed Minnie Mouse plush doll and a silicon protective case with the cast of all the colorfully animated characters decorating it.
An 8GB or 16GB version will be available for purchase in Japan in the middle of December.
The music player comes in a variety of colors, the most stunning being the one that is silver plated because it best fits with the magical theme of Disney. On the back of the player is an engraving of a friendly Mickey Mouse waving an enchanting wand. It comes pre-installed with a background that celebrates the 110 anniversary of Walt Disney. Coming with the Sony x Disney S770 DAP is a holiday themed Minnie Mouse plush doll and a silicon protective case with the cast of all the colorfully animated characters decorating it.
An 8GB or 16GB version will be available for purchase in Japan in the middle of December.
Trend Themes
1. Interactive Cartoon Music Players - The Sony x Disney S770 DAP showcases the demand for electronics that incorporate beloved characters, presenting opportunities for companies to create similar devices.
2. Limited Edition Holiday-themed Products - The release of the Sony x Disney S770 DAP demonstrates the customer desire for novelty Christmas gifts, opening the window for more limited edition holiday-themed goods.
3. Personalized Music Devices - The Sony x Disney S770 DAP's customizable features for both the exterior and the pre-installed background show the growing preference among consumers for personalized electronics.
Industry Implications
1. Consumer Electronics - The Sony x Disney S770 DAP is an example of how adding a touch of whimsy or creativity to electronics can translate into increased sales and customer loyalty in the tech industry.
2. Toy Industry - The holiday themed Minnie Mouse plush doll bundled with the Sony x Disney S770 DAP highlights the potential for cross-promotion or co-branding opportunities between toy manufacturers and electronics companies.
3. Digital Accessories Market - The silicon protective case that comes with the Sony x Disney S770 DAP indicates a growing trend for people to own cases that reflect their style or personality, presenting an increase in demand for low-cost personalized digital accessories.
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