Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,987 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,987 cutting edge ideas.

Utopian Uploading Paradise Ads

Clean the Sky - Positive Eco Trends & Breakthroughs

With Spring Unlimited Data You Can Play, Stream and Upload Forever

— January 13, 2013 — Tech
Sprint unlimited data is now offered with the iPhone in the United States and this television commercial tells us why it’s so important.

With so many online capabilities, the iPhone 5 can be a certified data-eater. Whether you’re uploading photos to Instagram, streaming music on Songza, or playing an online game with your friends (or doing all of these things), you’re using your fair share of data. With amped up data needs, the average iPhone 5 user could benefit from Sprint unlimited data according to this commercial.

The commercial itself seems to idealize the use of iPhones as devices that capture moments in time and overall make our lives better. The commercial features a snapshot sequence of a young boy running into his mother’s arms, which hammers home the nostalgic angle Sprint is going for.
Trend Themes
1. Unlimited Data Consumption - The trend towards unlimited data plans presents opportunities for disruption in the telecom industry, such as redefining the pricing model or introducing new data usage monitoring and management tools.
2. Rise of Mobile Media Consumption - The increasing reliance on mobile devices for media consumption highlights opportunities for content creators to make mobile-friendly content that is optimized for streaming and sharing.
3. Emotional Advertising - The use of nostalgia and heart-tugging imagery in advertising can be a disruptive trend in the ad industry, with opportunities to redefine successful ad strategies and the way brands connect with their target audience.
Industry Implications
1. Telecom - The telecom industry can capitalize on the trend towards unlimited data plans by introducing new services or by redefining their existing pricing models.
2. Content Creation - The rise of mobile media consumption presents new opportunities for content creators to rethink how they create content that is optimized for mobile consumption and sharing.
3. Advertising - The use of emotional advertising can disrupt traditional ad strategies in the industry, presenting opportunities for brands and advertisers to connect with consumers in new and innovative ways.
1.3
Score
Popularity
Activity
Freshness