The Marriott Mobile App Makes It Easier to Access Hotel Services
Rahul Kalvapalle — August 19, 2015 — Tech
References: mobileapp.marriott
The Marriott Mobile App is part of an effort by the global hotel chain to make it easier for its guests to access a wide variety of services related to their stay.
The app, available on the Apple App Store in addition to Google Play and the Windows Phone Store, allows you to make your hotel reservations at nearly 4,000 hotels and resorts in 70 countries. Moreover, the use of the phone platform means that you can use GPS to find a hotel near you, in case you find yourself in a city without a place to stay.
The Marriott Mobile App also lets you access photos of hotels and view amenities so that you can get a full picture before going ahead and making a reservation. The app also makes checking in and checking out easier, and ultimately minimizes the time spent in dealing with the hotel so you can maximize your enjoyment of the hotel itself.
The app, available on the Apple App Store in addition to Google Play and the Windows Phone Store, allows you to make your hotel reservations at nearly 4,000 hotels and resorts in 70 countries. Moreover, the use of the phone platform means that you can use GPS to find a hotel near you, in case you find yourself in a city without a place to stay.
The Marriott Mobile App also lets you access photos of hotels and view amenities so that you can get a full picture before going ahead and making a reservation. The app also makes checking in and checking out easier, and ultimately minimizes the time spent in dealing with the hotel so you can maximize your enjoyment of the hotel itself.
Trend Themes
1. Mobile Hotel Services - The Marriott mobile app illustrates the trend of hotels using mobile technology and GPS to offer guests easy access to hotel reservations and a variety of services.
2. Enhanced Customer Experience - The use of Marriott’s mobile app to streamline the check-in and check-out process demonstrates a trend towards enhancing customers' hotel experience through technology.
3. Visual Experience - By offering access to photos and amenities through its mobile app, Marriott is a part of the trend towards providing a visual experience prior to booking a hotel.
Industry Implications
1. Hospitality - The use of mobile technology in the hospitality industry allows hotels to stay competitive and better offer a customized experience to guests.
2. Technology - The digital transformation of hotels requires innovation in technology to create seamless experiences for guests and offer increased convenience through technology.
3. Travel - The trend of mobile hotel services enhances the travel industry by making it easier for travelers to search, book and manage their hotel reservations and other travel-related activities on-the-go.
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