Caolion's Cleansing Sticks Transform from a Balm to an Oil to Foam
Laura McQuarrie — October 9, 2017 — Fashion
References: cultbeauty & cultbeauty
South Korea's Caolion recently launched a unique solid cleanser for the face that transforms from a balm to an oil and then to a foam to provide a deep cleanse. The 'Pore Triple Action Cleansing Stick' is offered in both antioxidant-rich green tea and detoxifying charcoal varieties.
To use, the stick cleanser product begins as a balm, but is said to melt upon contact with the skin. At this stage, the product then turns into a rich, creamy foam that can be worked into the face to draw out impurities, as well as remove makeup and residue, before it may be rinsed away with water.
Across the world of beauty and skincare, consumers are becoming increasingly reliant on perfumes, exfoliants and makeup products in a solid stick format for their mess-free, portable properties.
To use, the stick cleanser product begins as a balm, but is said to melt upon contact with the skin. At this stage, the product then turns into a rich, creamy foam that can be worked into the face to draw out impurities, as well as remove makeup and residue, before it may be rinsed away with water.
Across the world of beauty and skincare, consumers are becoming increasingly reliant on perfumes, exfoliants and makeup products in a solid stick format for their mess-free, portable properties.
Trend Themes
1. Solid Stick Format - The growing popularity of solid stick formats in beauty and skincare products presents an opportunity for innovative formulations and packaging designs.
2. Multi-functional Cleansers - The development of multi-functional cleansers that transform from one form to another provides a convenient and efficient skincare solution.
3. Portable Skincare - The demand for portable skincare products, like solid cleansing sticks, creates opportunities for compact and travel-friendly packaging designs.
Industry Implications
1. Beauty - The beauty industry can explore the potential of solid stick formats to revolutionize their product offerings and meet changing consumer preferences.
2. Skincare - The skincare industry can capitalize on the demand for multi-functional cleansers that offer a simplified skincare routine.
3. Packaging - The packaging industry can innovate to create compact and convenient packaging solutions for portable skincare products.
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