The #MIYSELFCARE Box Delivers Monthly Mix-It-Yourself Solutions
Laura McQuarrie — December 27, 2017 — Lifestyle
References: relevantwaffle
Inspired by her own expertise mixing and making her own homemade beauty products for years, Relevant Waffle's founder decided to assemble a monthly #MIYSELFCARE Kit that can be ordered as part of a regular subscription service.
In the same way that many meal kits provide pre-portioned bags of ingredients for members, the MIY (Mix It Yourself) kits help to jump-start one's self-care journey at home. The projects and ingredients included in the box are vegan and free of undesirable ingredients.
The newest #MIYSELFCARE Kit for December helps consumers to explores the theme of restoration, particularly for the hair and face with hydrating masks to help customers get through the dry winter months. As well as receiving pre-measured ingredients for beauty DIYs, subscribers will also receive a printed publication featuring the brand's "GALspiration" of the month.
In the same way that many meal kits provide pre-portioned bags of ingredients for members, the MIY (Mix It Yourself) kits help to jump-start one's self-care journey at home. The projects and ingredients included in the box are vegan and free of undesirable ingredients.
The newest #MIYSELFCARE Kit for December helps consumers to explores the theme of restoration, particularly for the hair and face with hydrating masks to help customers get through the dry winter months. As well as receiving pre-measured ingredients for beauty DIYs, subscribers will also receive a printed publication featuring the brand's "GALspiration" of the month.
Trend Themes
1. Subscription Self-care Kits - Opportunity for subscription-based self-care kits delivering DIY solutions to consumers.
2. Mix-it-yourself Beauty Products - Opportunity for consumers to explore and create their own homemade beauty products using pre-measured ingredients.
3. Restorative Self-care - Opportunity to offer self-care kits that focus on restoring and revitalizing specific aspects of well-being, such as hair and face.
Industry Implications
1. Subscription Box Services - Opportunity for subscription box services to add self-care kits to their offerings.
2. Beauty and Personal Care - Opportunity for beauty and personal care brands to provide pre-measured ingredients for customers to create their own products.
3. Wellness and Spa - Opportunity for wellness and spa businesses to offer self-care kits as an extension of their services and expertise.
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