For the Holidays, Tweets for Change Wants to Feed 1 Million People
Alyson Wyers — December 15, 2014 — Social Good
References: tweetsforchange & psfk
The Tweets for Change campaign hopes to feed a million people for the holidays. As one in six Americans are hungry, two college students felt compelled to make a difference.
Capitalizing on the recognition many young people are seeking via social media, Tweets for Change asks you to donate to the campaign in order to get tagged on Twitter and have your handle posted on the initiative's Leaderboard page. You then pass the challenge along to 3 of your Twitter friends. If you cannot give financially, you can also be listed on their website as an official supporter.
While the social project may not guarantee Twitter fame, it will hopefully make a difference in the lives of many. It certainly plays on the wish many people have to accrue a social media following and to create the appearance they are philanthropic and socially conscious.
Capitalizing on the recognition many young people are seeking via social media, Tweets for Change asks you to donate to the campaign in order to get tagged on Twitter and have your handle posted on the initiative's Leaderboard page. You then pass the challenge along to 3 of your Twitter friends. If you cannot give financially, you can also be listed on their website as an official supporter.
While the social project may not guarantee Twitter fame, it will hopefully make a difference in the lives of many. It certainly plays on the wish many people have to accrue a social media following and to create the appearance they are philanthropic and socially conscious.
Trend Themes
1. Social Media Philanthropy - Creating social media campaigns that encourage donations and raise awareness for social causes can disrupt traditional philanthropic approaches.
2. Gamification of Giving - Using gamified challenges and leaderboards to incentivize donations can revolutionize fundraising strategies and engage a wider audience.
3. Virtual Social Influence - Leveraging the desire for social recognition and influence on platforms like Twitter can drive participation in charitable initiatives and amplify their impact.
Industry Implications
1. Nonprofit Organizations - Implementing social media-driven fundraising campaigns can help nonprofit organizations increase donations and expand their reach.
2. Social Media Platforms - Social media platforms can develop features and partnerships that facilitate and amplify charitable giving, providing a new revenue stream and enhancing user engagement.
3. Digital Marketing and Advertising - Digital marketing agencies can specialize in creating and managing social media campaigns for nonprofits, offering innovative strategies to maximize the impact of charitable initiatives.
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