This Barclays Mortgage Commercial Puts a Fun Spin on a Tough Subject
Eric Westcott — March 26, 2014 — Marketing
The new Barclays Mortgage commercial adds a furry spin on a sensitive subject. Talking mortgages is a tough topic and looking for a mortgage provider is even tougher. By having a hamster discussing the benefits of ‘Barclays,’ it makes it a much easier process.
Having a hamster talking about mortgages distracts you from the subject at hand. How could you not enjoy watching this commercial? You get to see a hamster run around on a wheel, pop its head over the glass trying to escape, or seeing a whole litter of hamsters playing around in the woodchips.
Other companies can take a tip from this commercial. When it comes to topics people like to avoid such as mortgage or insurance, it can be extremely beneficial to distract the viewer by something cute and cuddly.
Having a hamster talking about mortgages distracts you from the subject at hand. How could you not enjoy watching this commercial? You get to see a hamster run around on a wheel, pop its head over the glass trying to escape, or seeing a whole litter of hamsters playing around in the woodchips.
Other companies can take a tip from this commercial. When it comes to topics people like to avoid such as mortgage or insurance, it can be extremely beneficial to distract the viewer by something cute and cuddly.
Trend Themes
1. Hamster Commercials - Creating humorous commercials featuring hamsters can make difficult subjects more engaging and enjoyable for viewers.
2. Distraction Marketing - Using cute and cuddly distractions in advertising can help companies tackle sensitive topics like mortgages or insurance in a more approachable way.
3. Animal-centered Advertising - Incorporating animals, such as hamsters, in marketing campaigns can attract attention and create a positive association with a company or product.
Industry Implications
1. Banking and Financial Services - By using humorous commercials with hamsters, banks and mortgage providers can disrupt traditional advertising in the industry and engage with customers in a more lighthearted manner.
2. Insurance - Applying the concept of distraction marketing to insurance commercials, companies can present complex policies and terms in a more entertaining and accessible way, attracting more customers.
3. Advertising and Marketing - The success of the Barclays Mortgage commercial demonstrates the effectiveness of using animals and humor to capture audience attention, suggesting more companies in the advertising and marketing industry could utilize this approach for their clients.
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