424 & COOGI Joined Together to Launch a Uniquely Designed Knit Sweater
Riley von Niessen — November 24, 2017 — Fashion
References: shop.fourtwofouronfairfax & hypebeast
424, a streetwear brand that's based out of Los Angeles, collaborated with COOGI, a longstanding knitwear brand that's known for its brightly colored apparel, to come up with an exclusive release.
Due to the collaborative effort that went into its design, the resulting sweater is dubbed the '424COOGI.' Like much of the knitwear brand's other apparel, the 424COOGI makes use of a lot of texture, with different designs and variations in the fabric giving it an artful aesthetic. With the combination of a lack of color and textural components, the sweater functions as kind of understated statement piece, which instantly elevates its wearer's outfit.
Although the price of the 424COOGI hasn't been revealed as of yet, it's set to launch on Black Friday.
Due to the collaborative effort that went into its design, the resulting sweater is dubbed the '424COOGI.' Like much of the knitwear brand's other apparel, the 424COOGI makes use of a lot of texture, with different designs and variations in the fabric giving it an artful aesthetic. With the combination of a lack of color and textural components, the sweater functions as kind of understated statement piece, which instantly elevates its wearer's outfit.
Although the price of the 424COOGI hasn't been revealed as of yet, it's set to launch on Black Friday.
Trend Themes
1. Textured Knitwear - The trend of using various designs and textures in knitwear is growing, creating disruptive innovation opportunities for designers and textile producers to experiment with new combinations of fabrics and patterns.
2. Collaborative Fashion - The trend of collaborations between streetwear brands and traditional fashion brands is on the rise, creating new opportunities for both parties to reach wider audiences and tap into new markets.
3. Understated Statement Pieces - The growing demand for unique yet subtle pieces like the 424COOGI sweater highlights the need for designers and fashion brands to create items that are both stylish and versatile.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the trend of textured knitwear by offering consumers a wider variety of options in terms of design and fabric.
2. Textile Manufacturing - The trend of textured knitwear creates an opportunity for textile manufacturers to innovate and experiment with new materials and techniques.
3. Streetwear and High Fashion - The trend of collaborative fashion presents an opportunity for streetwear brands and high fashion brands to merge and create unique styles that appeal to a wider range of consumers.
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