These Lightweight and Breathable Shoes Will Deflect Rain, Mud and Snow
References: kickstarter
Vessi Footwear offers the first 100% waterproof knit shoes available on the market. They look just like your regular knit shoes, lightweight and breathable, but they are specially designed to shield you from the elements. Whether it is rain, mud, or snow, you have no need to avoid puddles ever again.
The waterproof feature lasts the lifespan of your shoes, and is built to be both stylish and durable. To ensure this, Vessi developed a patented 'Flash Knit Technology' that has a four-way stretch, reduces odor, is lightweight, and is guaranteed to keep your feet dry no matter what.
The waterproof knit shoes launched on Kickstarter and are currently available in three different colorways -- with each pair costing just $99 USD.
The waterproof feature lasts the lifespan of your shoes, and is built to be both stylish and durable. To ensure this, Vessi developed a patented 'Flash Knit Technology' that has a four-way stretch, reduces odor, is lightweight, and is guaranteed to keep your feet dry no matter what.
The waterproof knit shoes launched on Kickstarter and are currently available in three different colorways -- with each pair costing just $99 USD.
Trend Themes
1. Waterproof Footwear - Developing 100% waterproof footwear for all seasons can be a disruptive innovation opportunity for shoe industry giants.
2. Sustainable Shoe Materials - Switching to a 4-way stretch knit material that's lightweight, breathable, and reduces odor could be a disruptive innovation opportunity for businesses in the footwear industry.
3. Direct-to-consumer Sales - Creating a direct sales model makes it easy for customers to buy new shoe designs without leaving their homes, and present a disruptive innovation opportunity for online shoe retailers.
Industry Implications
1. Footwear Industry - By incorporating 'flash knit technology' with 100% waterproofing in their manufacturing process might enables businesses in the footwear industry to remain competitive in the market.
2. Outdoor Industry - Making use of 4-way stretch knit materials that are both lightweight and waterproof can present a disruptive innovation opportunity for outdoor clothing and shoe manufacturers.
3. E-commerce Industry - Integrating a program to sell products directly to consumers on their website can present a disruptive innovation opportunity for businesses operating in the e-commerce industry.
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