Killstar's 'Killin It' Lookbook Spotlights a Collection of Edgy Apparel
Jana Pijak — July 19, 2016 — Fashion
References: us.killstar
Killstar's latest lookbook spotlights a wardrobe of edgy apparel and is appropriately titled 'Killin It.' In addition to its signature pentagram prints, the streetwear label also introduces fans to oversized slogan necklaces like a metallic choker that is accented with a "witch" message.
Known for its Gothic casuals and statement tees that are showcased in a stark, black and white palette, Killstar is a retailer that appeals to youth subcultures while making runway-inspired looks more accessible to the masses.
The label's Killin It lookbook spotlights notable clothing picks like draped skirt and tank top pairings, fringed t-shirt dresses and strapped tops. Each is more dynamic than the last, looking bold when paired with brightly colored tresses -- similar to the hairstyle featured in this image series.
Known for its Gothic casuals and statement tees that are showcased in a stark, black and white palette, Killstar is a retailer that appeals to youth subcultures while making runway-inspired looks more accessible to the masses.
The label's Killin It lookbook spotlights notable clothing picks like draped skirt and tank top pairings, fringed t-shirt dresses and strapped tops. Each is more dynamic than the last, looking bold when paired with brightly colored tresses -- similar to the hairstyle featured in this image series.
Trend Themes
1. Gothic Streetwear - Disruptive innovation opportunity: Explore partnerships with traditional fashion brands to bring Gothic streetwear into mainstream fashion.
2. Edgy Apparel - Disruptive innovation opportunity: Collaborate with technology companies to incorporate innovative materials and designs into edgy apparel.
3. Youth Subcultures - Disruptive innovation opportunity: Develop targeted marketing strategies and personalized products for specific youth subcultures.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate technology like virtual reality and augmented reality into the fashion retail experience to create immersive shopping experiences.
2. Jewelry - Disruptive innovation opportunity: Incorporate smart technology into edgy jewelry designs, such as LED lights or interactive features.
3. Haircare - Disruptive innovation opportunity: Create haircare products specifically designed for bold and brightly colored tresses to cater to the Gothic streetwear market.
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