DAVIDsTEA's Magic Potion Tea Changes Color with a Squeeze of Lemon
Laura McQuarrie — August 3, 2017 — Lifestyle
One of the newest products from DAVIDsTEA is a non-caffeinated color-changing tea that certainly deserves to be called 'Magic Potion.'
The loose leaf tea is made with a range of refreshing ingredients like berries, apples, rosehips and natural kiwi, as well as butterfly pea flowers, which are known for their incredible blue coloring. When a splash of lemon juice is added to the Magic Potion tea, the beverage's pH levels are disrupted, the acidity of the citrus fruit causes a color change from pink to blue. As such, DAVIDsTEA calls likens its Magic Potion to "a mood ring in your mug."
Butterfly pea flower has been used for centuries across Asia for coloring food and beverages. Now, it is used as a dazzling ingredient in everything from gin spirits to jam spreads.
The loose leaf tea is made with a range of refreshing ingredients like berries, apples, rosehips and natural kiwi, as well as butterfly pea flowers, which are known for their incredible blue coloring. When a splash of lemon juice is added to the Magic Potion tea, the beverage's pH levels are disrupted, the acidity of the citrus fruit causes a color change from pink to blue. As such, DAVIDsTEA calls likens its Magic Potion to "a mood ring in your mug."
Butterfly pea flower has been used for centuries across Asia for coloring food and beverages. Now, it is used as a dazzling ingredient in everything from gin spirits to jam spreads.
Trend Themes
1. Color-changing Food and Beverage - Color-changing food and beverage products are a growing trend in the market as consumers seek unique and interactive experiences.
2. Natural Ingredients - Consumers are gravitating towards natural ingredients like butterfly pea flowers and berries that offer health benefits in addition to visual appeal.
3. Functional Beverages - Incorporating health benefits into functional beverages like non-caffeinated teas creates a unique selling point for companies.
Industry Implications
1. Specialty Tea - Specialty tea companies like DAVIDsTEA can capitalize on the color-changing trend by offering unique and visually appealing tea blends.
2. Alcoholic Beverages - Butterfly pea flowers can be used to create color-changing gin and other spirits, creating opportunities for innovation in the alcoholic beverage industry.
3. Food and Beverage Industry Suppliers - Suppliers of natural ingredients like butterfly pea flowers can capitalize on the trend towards using natural, healthful, and visually striking ingredients in food and beverages.
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