Ritual Coffee and Somatik are Now Making Cannabis-Infused Coffee
Laura McQuarrie — March 3, 2017 — Lifestyle
References: ritualroasters & sprudge
Somatik's ready-to-drink bottled cannabis-infused coffee is now being made with the help of Ritual Coffee Roasters. The co-branded Medical Cannabis-Infused Cold Brew features a base of Ritual Coffee's single-origin coffee and cannabis grown in California. In terms of taste, the cold brew coffee is said to be "light-bodied and smooth with subtle notes of cherry, a hint of herbaceous flavor, and undertones of bright lemon."
While the Medical Cannabis-Infused Cold Brew is unique for being a cold brew coffee product, the concept of cannabis-infused coffee can be seen in several cafes and consumer products. By introducing small amounts of CBD and THC into food and beverage products, brands are experimenting with different ways to provide the benefits of the cannabis plant to consumers. As a result, a new wave of both "edibles" and "drinkables" are being created.
While the Medical Cannabis-Infused Cold Brew is unique for being a cold brew coffee product, the concept of cannabis-infused coffee can be seen in several cafes and consumer products. By introducing small amounts of CBD and THC into food and beverage products, brands are experimenting with different ways to provide the benefits of the cannabis plant to consumers. As a result, a new wave of both "edibles" and "drinkables" are being created.
Trend Themes
1. Cannabis-infused Beverages - The combination of cannabis with traditional beverage products presents an opportunity for brands to provide consumers with unique and alternative consumption experiences.
2. Innovative Edibles - Increasing experimentation with the addition of small amounts of CBD and THC into different types of food and drink products presents a new wave of edibles that offer benefits beyond traditional consumption.
3. Alternative Consumption Methods - Creating new products like cannabis-infused coffee or other drinkables offers alternative consumption methods that cater to consumers looking for unique experiences through the addition of therapeutic benefits.
Industry Implications
1. Beverage Industry - The beverage industry can tap into the trend of cannabis-infused beverages by exploring combinations with traditional caffeine-infused beverages like tea or energy drinks.
2. Cannabis Industry - Cannabis companies can continue to innovate within the edibles market by creating new products that offer consumers unique alternatives to traditional methods of consumption.
3. Hospitality Industry - Hotels, bars, and restaurants can explore offering cannabis-infused beverages and edibles as part of their menu offerings to provide unique and alternative experiences for their patrons.
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