Canna Chocolade's Brand Identity Mimics the Periodic Table of Elements
Jana Pijak — November 2, 2015 — Lifestyle
References: behance.net
Canna Chocolade's vibrant brand identity draws inspiration from the periodic table of elements. Mimicking scientific symbols, these chocolate wrappers are adorned with the symbols Bh, Lh, Ph and Gh that correspond with the brand's signature 'Blackberry Haze,' 'Lemon Haze,' 'Purple Haze' and 'Green Haze' products.
In addition to its tasty flavor range that is said to boost mood levels, Canna Chocolade boasts a recognizable brand identity that catches the eye of consumers. Made with cannabutter -- a cannabis butter blend -- each of these bars will satisfy one's sweet tooth while helping to boost energy, relaxation and happiness levels.
In recent months, cannabis apothecaries, bubble gum refreshments and other innovation have elevated the once controversial herb to new heights. No longer taboo, cannabis is emerging as an artisanal ingredient in the beauty industry and is soon to be a major asset for food and beverage brands -- as seen with this confectionary example.
In addition to its tasty flavor range that is said to boost mood levels, Canna Chocolade boasts a recognizable brand identity that catches the eye of consumers. Made with cannabutter -- a cannabis butter blend -- each of these bars will satisfy one's sweet tooth while helping to boost energy, relaxation and happiness levels.
In recent months, cannabis apothecaries, bubble gum refreshments and other innovation have elevated the once controversial herb to new heights. No longer taboo, cannabis is emerging as an artisanal ingredient in the beauty industry and is soon to be a major asset for food and beverage brands -- as seen with this confectionary example.
Trend Themes
1. Vibrant Brand Identity - Creating a vibrant and distinctive brand identity can help businesses stand out in the market and attract consumer attention.
2. Artisanal Cannabis Ingredients - The use of cannabis as an artisanal ingredient is on the rise in various industries, including beauty and food & beverage, presenting disruptive innovation opportunities.
3. Elevating Cannabis Products - Cannabis is shedding its taboo status and being elevated to new heights as innovative products such as cannabis apothecaries and cannabis-infused bubble gum continue to enter the market.
Industry Implications
1. Brand Identity & Marketing - The brand identity and marketing industry can benefit from providing vibrant and distinctive branding solutions to help businesses capture consumer attention and differentiate from competitors.
2. Beauty & Skincare - The beauty and skincare industry can explore the use of cannabis as an artisanal ingredient to develop innovative and natural products that cater to the growing demand for cannabis-infused beauty and skincare solutions.
3. Food & Beverage - The food and beverage industry can capitalize on the rising acceptance of cannabis and explore the use of cannabis-infused ingredients to create unique and high-demand products that offer relaxation and mood-enhancing benefits.
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