Honest Kitchen's Packaging Won a Petfood 2.0 Innovation Award
Rahul Kalvapalle — August 18, 2015 — Lifestyle
References: thehonestkitchen & packagingdigest
Honest Kitchen is an all-natural dog and cat food brand that received an Innovation Award from Petfood 2.0 for its new sustainable packaging. The packaging is made of completely recyclable, post-consumer materials.
The company joined forces with artist Natalya Zahn and San Diego-based innovation and design consultancy Bulldog Drummond to come up with the new packaging and look. This human grade pet food packaging features hand-painted artwork of the various whole-food ingredients. Also plain to see are shadowed versions of Honest Kitchen employees' pets. The end result is a package that loosely inspired by breakfast cereal packaging but with a pet-friendly twist.
This Honest Kitchen packaging revamp well and truly proves that pet food packaging can be sustainably produced without sacrificing on functionality or intuitiveness for consumers.
The company joined forces with artist Natalya Zahn and San Diego-based innovation and design consultancy Bulldog Drummond to come up with the new packaging and look. This human grade pet food packaging features hand-painted artwork of the various whole-food ingredients. Also plain to see are shadowed versions of Honest Kitchen employees' pets. The end result is a package that loosely inspired by breakfast cereal packaging but with a pet-friendly twist.
This Honest Kitchen packaging revamp well and truly proves that pet food packaging can be sustainably produced without sacrificing on functionality or intuitiveness for consumers.
Trend Themes
1. Sustainable Pet Food Packaging - Demand for pet food packaging that is made of completely recyclable, post-consumer materials and features unique designs is growing, creating opportunities for companies to innovate and differentiate themselves in the pet food industry.
2. Human Grade Pet Food Packaging - The increasing trend towards humanizing pets has led to a demand for pet food packaging that emphasizes high quality, all-natural ingredients and features hand-painted artwork that showcases the various whole-food ingredients, creating a unique selling point for pet food companies.
3. Intuitive and Creative Pet Food Packaging - As pet owners become more discerning and informed about their pets' food, there is a growing demand for pet food packaging that is creative and intuitive, featuring unique designs that help to make the product stand out on shelves and appeal to pet owners who want the best for their pets.
Industry Implications
1. Pet Food Manufacturing - With the growing trend towards sustainable, human grade and intuitive pet food packaging, manufacturers are presented with an opportunity to differentiate themselves and appeal to discerning pet owners.
2. Packaging Design - As the demand for creative and sustainable pet food packaging increases, designers who can create unique and effective packaging that reflects the values of the pet food company are poised to benefit from this trend.
3. Pet Products Retail - Pet retailers who offer pet food products that showcase unique and sustainable packaging that effectively communicates the values of the brand are poised to benefit from the growing trend towards sustainability and eco-friendliness in pet food packaging.
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