The Viennetta Limited Edition Chocolate & Orange is Tasty
Michael Hemsworth — November 9, 2019 — Marketing
The Viennetta Limited Edition Chocolate & Orange ice cream dessert has been unveiled by Unilever as a seasonal offering from the brand that aims to satisfy the increasing popularity of the flavor pairing. The dessert is made with a blend of chocolate ice cream ingredients along with the subtle flavor of orange to offer a touch of freshness that works in tandem to balance the taste profile. The frozen treat is being launched along with other chocolate orange frozen dessert varieties to help the brand boost sales of its ice cream products in the cold weather months.
VP of Ice Cream and Snacking at Unilever UK and Ireland Andre Burger spoke on the inspiration behind the new offerings saying that, "Chocolate and orange is a classic combination at Christmas time, and has been a festive family favorite for years. But over the past couple of seasons, searches for chocolate orange products have increased by a whopping 55%! To help retailers get in on the act, we’ve brought the classic flavour to three fun and festive ice cream products that are sure to be a sell-out this season.”
VP of Ice Cream and Snacking at Unilever UK and Ireland Andre Burger spoke on the inspiration behind the new offerings saying that, "Chocolate and orange is a classic combination at Christmas time, and has been a festive family favorite for years. But over the past couple of seasons, searches for chocolate orange products have increased by a whopping 55%! To help retailers get in on the act, we’ve brought the classic flavour to three fun and festive ice cream products that are sure to be a sell-out this season.”
Trend Themes
1. Seasonal Flavor Pairings - Seasonal flavor pairings, such as chocolate and orange, are increasing in popularity and present opportunities for new product development.
2. Cold Weather Frozen Desserts - Cold weather months offer opportunities for brands to boost sales of their ice cream products through the introduction of new flavors and limited edition offerings.
3. Rising Demand for Chocolate Orange - The demand for chocolate orange products is on the rise, presenting opportunities for brands to capitalize on this flavor combination in various industries.
Industry Implications
1. Ice Cream - The ice cream industry can take advantage of the growing popularity of seasonal flavor pairings like chocolate and orange to create new and innovative frozen desserts.
2. Food Retail - Food retailers can capitalize on the demand for chocolate orange products by stocking a variety of chocolate orange frozen desserts and confectionery items.
3. Confectionery - The confectionery industry can explore the chocolate orange flavor trend to create new and exciting candy, chocolate, and dessert offerings.
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