The Halo Top Platinum Series Ice Creams Includes Three Flavors
Michael Hemsworth — November 1, 2019 — Marketing
The new Halo Top Platinum Series ice creams have been unveiled by the brand in the UK to offer consumers a way to indulge their sweet tooth without having to deal with the high amount of sugar and calories usually associated with the frozen desserts.
The range consists of three ice cream flavors including Monster Cookie, Space Candy and Triple Chocolate Cake, which each contain between 680 and 690 calories per tub. The collection also features three ice cream stick options including Salted Caramel Swirl, Vanilla Crunch and Cookies & Cream.
The Halo Top Platinum Series was touted by President of Halo Top International Justin Ball who said, With the launch of Platinum Series in the UK before anywhere else in the world, the UK has now become the centre of innovation for the brand. We can’t wait for our UK fans to try Halo Top Platinum Series and realise that it’s just as indulgent and decadent as regular ice cream but somehow contains way less calories and sugar.”
The range consists of three ice cream flavors including Monster Cookie, Space Candy and Triple Chocolate Cake, which each contain between 680 and 690 calories per tub. The collection also features three ice cream stick options including Salted Caramel Swirl, Vanilla Crunch and Cookies & Cream.
The Halo Top Platinum Series was touted by President of Halo Top International Justin Ball who said, With the launch of Platinum Series in the UK before anywhere else in the world, the UK has now become the centre of innovation for the brand. We can’t wait for our UK fans to try Halo Top Platinum Series and realise that it’s just as indulgent and decadent as regular ice cream but somehow contains way less calories and sugar.”
Trend Themes
1. Low-calorie Ice Creams - The development of low-calorie ice creams is a disruptive innovation opportunity for the food industry, enabling them to create healthier versions of their products.
2. Indulgent but Healthy Desserts - There is a growing trend for indulgent but healthy desserts, which provides an opportunity for companies to market and create products that satisfy consumers' cravings while also promoting healthy eating.
3. Alternative Ingredients - The use of alternative ingredients such as natural sweeteners and protein sources in ice cream production presents an opportunity for companies to differentiate themselves and offer healthier options to consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the low-calorie ice creams trend by incorporating healthier ingredients into their products and offering new and innovative flavors.
2. Health and Wellness - The health and wellness industry can promote the trend of low-calorie ice creams as a healthier dessert option, while also exploring other opportunities to create healthier versions of popular foods.
3. E-commerce - The e-commerce industry can benefit from the growing trend of low-calorie ice creams by offering a wider selection of products to customers, including niche and specialty items that may not be available in physical stores.
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