1964 Supply Co. Offers Artistic Imagery on Its Boxes and Jars
Mishal Omar — June 26, 2017 — Marketing
References: ourawardsentry & thedieline
1964 Supply Co. is a new cannabis brand that enlisted the creative agency One Twenty Three West to design the packaging for its products.
The brand offers a variety of different cannabis strains with varying purposes and varying levels of THC in them, and each product is accompanied by an illustration made by a different artist. Inside each box there is a small blurb that explains the bio for the artist that is featured on the box, as well as a brief explanation about the inspiration behind the artwork the box displays.
The use of art in 194 Supply Co.'s packaging, as well as a blurb inside the boxes about the artwork, creates a more interactive packaging experience for the consumer.
The brand offers a variety of different cannabis strains with varying purposes and varying levels of THC in them, and each product is accompanied by an illustration made by a different artist. Inside each box there is a small blurb that explains the bio for the artist that is featured on the box, as well as a brief explanation about the inspiration behind the artwork the box displays.
The use of art in 194 Supply Co.'s packaging, as well as a blurb inside the boxes about the artwork, creates a more interactive packaging experience for the consumer.
Trend Themes
1. Art-inspired Packaging - Embracing artistic imagery on packaging creates a more immersive and engaging consumer experience.
2. Cannabis Branding - Designing unique and artistic packaging can help cannabis brands differentiate themselves in the market.
3. Consumer Interaction - Including artist bios and explanations of artwork in packaging fosters a deeper connection between consumers and products.
Industry Implications
1. Cannabis - The cannabis industry can leverage art-inspired packaging to enhance brand identity and attract more customers.
2. Creative Agency - Creative agencies have the opportunity to collaborate with cannabis brands in designing artistic packaging that tells a story.
3. Retail - Retailers can benefit from offering cannabis products with visually appealing and interactive packaging, enhancing the overall shopping experience.
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