Kush Queen's Pride Collection Reflects on Cannabis & LGBTQ+ History
Laura McQuarrie — May 30, 2019 — Fashion
References: kushqueen.shop & bustle
For Pride Month, Kush Queen launched a colorful collection of Pride skincare that includes a vibrant rainbow-hued bath bomb, daily wellness supplement and a water-based lubricant.
This year's Pride Month is not just a celebration of the LGBTQ+ community but also a time to commemorate the 50th anniversary of the Stonewall riots. Kush Queen's reflective Pride Collection introduces CBD-infused skincare solutions that specifically explore the intersection of cannabis and the LGBTQ+ community—as Kush Queen describes, "Our access to cannabis would not exist without the incredible men and women who fought for Proposition 215. Because of them, California would adopt its first medical cannabis legislation in 1996, opening the doors for AIDS patients and many others to gain access to plant medicine."
20% of all of Kush Queen's Pride Collection sales help to support the Trans Lifeline organization.
This year's Pride Month is not just a celebration of the LGBTQ+ community but also a time to commemorate the 50th anniversary of the Stonewall riots. Kush Queen's reflective Pride Collection introduces CBD-infused skincare solutions that specifically explore the intersection of cannabis and the LGBTQ+ community—as Kush Queen describes, "Our access to cannabis would not exist without the incredible men and women who fought for Proposition 215. Because of them, California would adopt its first medical cannabis legislation in 1996, opening the doors for AIDS patients and many others to gain access to plant medicine."
20% of all of Kush Queen's Pride Collection sales help to support the Trans Lifeline organization.
Trend Themes
1. Cbd-infused Skincare - The intersection of CBD and skincare presents a disruptive innovation opportunity for the beauty industry.
2. Celebrating LGBTQ+ History - Integrating LGBTQ+ history into product offerings can create innovative opportunities for companies to engage with diverse consumer segments.
3. Socially Conscious Branding - Aligning product sales with charitable organizations allows companies to tap into the growing demand for socially responsible consumption.
Industry Implications
1. Beauty and Wellness - Brands in the beauty and wellness industry can explore CBD-infused products to cater to the growing interest in natural and holistic skincare.
2. Fashion and Retail - Fashion and retail brands can use LGBTQ+ history as inspiration for limited edition collections, appealing to consumers seeking inclusive and unique products.
3. Consumer Goods - Consumer goods companies can embrace socially conscious branding to connect with socially aware consumers and differentiate themselves in the market.
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