Michelob Ultra's Newest Low-Calorie Beer Features Real Exotic Fruit
Laura McQuarrie — March 22, 2019 — Lifestyle
References: michelobultra & thedailymeal
As part of a new line of Infusions, low-carb and low-calorie beer brand Michelob Ultra is introducing a light new option with a refreshing lime and prickly pear flavor. With Infusions, Michelob Ultra is introducing a new line of beer products made with real exotic fruit. Inspired by the inclusion of prickly pear in craft cocktails, the brand created this new low-ABV offering, which features a balance of sweet fruit and citrus flavors.
Like the original Michelob Ultra, the Michelob Ultra Lime & Prickly Pear Cactus Infusions contains just 95 calories. Michelob Ultra commonly markets its products as part of a healthy lifestyle that's full of activities. Notably, the beer meets the strict standards of the keto diet, making this light lager with its real fruit and natural flavors appealing to a very specific audience.
Like the original Michelob Ultra, the Michelob Ultra Lime & Prickly Pear Cactus Infusions contains just 95 calories. Michelob Ultra commonly markets its products as part of a healthy lifestyle that's full of activities. Notably, the beer meets the strict standards of the keto diet, making this light lager with its real fruit and natural flavors appealing to a very specific audience.
Trend Themes
1. Low-calorie Exotic Fruit Beers - Disruptive Innovation Opportunity: There is an opportunity for breweries to create low-calorie beers infused with real exotic fruits, catering to health-conscious consumers seeking unique flavors.
2. Craft Cocktails Inspired Beers - Disruptive Innovation Opportunity: Breweries can create beers inspired by craft cocktails, such as incorporating ingredients like prickly pear, to offer consumers a refreshing and unique drinking experience.
3. Keto-friendly Beer Options - Disruptive Innovation Opportunity: There is a market for breweries to develop beers that meet the strict standards of the keto diet, targeting health-conscious individuals following low-carb lifestyles.
Industry Implications
1. Beer Brewing Industry - Disruptive Innovation Opportunity: The beer brewing industry can explore the creation of new beer flavors and ingredients, tapping into the growing demand for healthier and more diverse options.
2. Health and Wellness Industry - Disruptive Innovation Opportunity: The health and wellness industry can promote low-calorie, exotic fruit-infused beers as part of a balanced, active lifestyle, appealing to consumers seeking healthier alcoholic beverage alternatives.
3. Craft Cocktail Industry - Disruptive Innovation Opportunity: The craft cocktail industry can collaborate with breweries to create beer versions of popular craft cocktails, expanding their product offerings and reaching a wider audience.
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