Taco Bell Debuted a New Spicy Doritos-Branded Menu Item
Colin Smith — February 8, 2022 — Marketing
References: tacobell & qsrmagazine
Taco Bell has released one new menu item in collaboration with Doritos, the 'Flamin' Hot Cool Ranch Doritos Locos Tacos.' This item is similar to the brand's previous spicy-hot tacos where the entire shell is made out of a spicy tortilla chip. This time, however, in celebration of Dorito's launching its new 'Flamin' Hot Cool Ranch Doritos,' the entire taco shell will effectively be a large version of one of these tortilla chips.
This new spicy taco will be available on February 10th for a limited time, while supplies last. On top of this, customers can also upsize their flaming hot taco to a 'Supreme' version for a total of $2.49 USD. As part of the release of this new taco, Taco Bell has also released a variety of combination menu items that incorporate this taco, such as variety boxes or six-packs of tacos.
Image Credit: Taco Bell
This new spicy taco will be available on February 10th for a limited time, while supplies last. On top of this, customers can also upsize their flaming hot taco to a 'Supreme' version for a total of $2.49 USD. As part of the release of this new taco, Taco Bell has also released a variety of combination menu items that incorporate this taco, such as variety boxes or six-packs of tacos.
Image Credit: Taco Bell
Trend Themes
1. Spicy Fast Food Menu Items - There is an opportunity for fast food chains to incorporate more spicy menu items to attract customers who enjoy bold and unique flavors.
2. Collaborative Menu Items - Collaborating with well-known brands to create new menu items can create buzz and excitement among customers.
3. Limited Time Offerings - Offering limited-time menu items can drive customers to visit a restaurant and try something new before it's gone.
Industry Implications
1. Fast Food Industry - Fast food chains can experiment with ingredients and flavor combinations to keep up with changing customer preferences and stand out in a crowded market.
2. Snack Food Industry - Collaborating with fast food chains to create new menu items can increase brand awareness and sales for snack food companies.
3. Marketing Industry - Creating buzz and excitement through collaborative menu items and limited-time offerings can result in increased sales and customer loyalty, providing opportunities for marketing agencies.
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