The Burt’s Bees Campaign Stars Actress Isabella Rossellin
Romina S. Cortellucci — June 24, 2012 — Social Good
References: fastcoexist
The Burt’s Bees Campaign dubbed 'Wild For Bees' educates citizens about the disappearing bees on the planet. In these videos, the campaign teams up with actress and environmental activist Isabella Rossellini in order to spread the message. Rossellini dones a bee costume to educate the viewer about the phenomenon of 'Colony Collapse Disorder' that is currently affecting the bee population.
The compelling series of videos deals with everything from looking into the hive to pollination and finally to the disorder. Rossellini's short and artsy films use cute costuming and quirky puppet techniques to educate and captivate the viewer.
Though there is no current solution to Colony Collapse Disorder, the Burt’s Bees Campaign successfully encourages viewers to get involved in a variety of ways to help save the bees.
The compelling series of videos deals with everything from looking into the hive to pollination and finally to the disorder. Rossellini's short and artsy films use cute costuming and quirky puppet techniques to educate and captivate the viewer.
Though there is no current solution to Colony Collapse Disorder, the Burt’s Bees Campaign successfully encourages viewers to get involved in a variety of ways to help save the bees.
Trend Themes
1. Educational Celebrity Films - More brands will collaborate with public figures and celebrities to create informative films and video content that helps in spreading awareness and educating people.
2. Environmental Activism - Growing concern for the environment and climate change will encourage individuals and businesses to take more measures to promote sustainability and environmental protection.
3. Insect Conservation - Organizations and initiatives aimed at insect conservation will gain traction as people become more aware of the importance of bees and other insects to the ecosystem.
Industry Implications
1. Cosmetics - Cosmetic brands can create campaigns to highlight the importance of sustainability and environmental conservation, and create products that are eco-friendly.
2. Film Production - Film producers can create informative films and documentaries that educate people about conservation and environmental protection.
3. Beekeeping and Agriculture - Beekeeping and agricultural industries may need to adapt to changes in the bee population and promote conservation efforts to ensure their survival as pollinators.
1.1
Score
Popularity
Activity
Freshness
