Wet n Wild's New Brush Set is Expansive and Affordable
Riley von Niessen — October 27, 2017 — Fashion
References: wetnwildbeauty & popsugar
Popular beauty brand Wet n Wild recently launched a set of makeup brushes that are ideal for consumers who are looking for all the basics.
Included in the collection are a variety of brushes that can be used for both face and eye makeup, with an impressive range of different sizes and densities offered. The 10 brushes all feature rose gold handles, which are designed in an ergonomic fashion to maximize the user's comfort as they apply product to their face.
In addition, the bristles on the brushes are entirely synthetic, making them vegan. Unlike some of the other synthetic brush lines that are on the market, Wet n Wild's rose gold collection is incredibly soft and easy to use.
Included in the collection are a variety of brushes that can be used for both face and eye makeup, with an impressive range of different sizes and densities offered. The 10 brushes all feature rose gold handles, which are designed in an ergonomic fashion to maximize the user's comfort as they apply product to their face.
In addition, the bristles on the brushes are entirely synthetic, making them vegan. Unlike some of the other synthetic brush lines that are on the market, Wet n Wild's rose gold collection is incredibly soft and easy to use.
Trend Themes
1. Affordable Makeup Brushes - There is an opportunity for brands to develop high-quality makeup brushes at an affordable price point to cater to cost-conscious consumers.
2. Vegan Makeup Brushes - Brands can capitalize on the growing demand for vegan and cruelty-free beauty products by introducing a line of makeup brushes made with synthetic and animal-friendly materials.
3. Ergonomic Beauty Tools - There is potential for the development of makeup brushes with ergonomic designs that prioritize user comfort, making the application process more enjoyable and efficient.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can explore the creation of affordable and vegan makeup brushes to cater to environmentally conscious and budget-conscious consumers.
2. Retail - Retailers can seize the opportunity to stock and market affordable and cruelty-free makeup brushes, tapping into the growing demand for ethical and affordable beauty products.
3. Product Design - The product design industry can focus on creating ergonomic beauty tools that prioritize user comfort, improving the overall user experience and satisfaction.
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