Ben Stiller as Derek Zoolander is the Cover Star for Esquire UK
Malika Renee Butss — February 2, 2016 — Fashion
References: fashionista & hypebeast
In anticipation of Zoolander 2, Esquire magazine has appointed the film's main character Derek Zoolander to be its March 2016 cover star.
Following the fictional model's Vogue cover with actress Penelop Cruz, Esquire UK has unveiled two covers featuring actor Ben Stiller as the legendary Derek Zoolander. The funny man -- and fictional fashion model -- is captured by photographer Simon Emmet and is seen striking two very Zoolander-esque poses. While the first cover sees the model dressed in a blue leather jacket paired with a Louis Vuitton scarf, the second cover captures him in a floral blazer complemented by an overcoat.
While both covers are set to hit newsstands in the coming days, Zoolander 2 will be released in theaters on February 12th, 2016.
Following the fictional model's Vogue cover with actress Penelop Cruz, Esquire UK has unveiled two covers featuring actor Ben Stiller as the legendary Derek Zoolander. The funny man -- and fictional fashion model -- is captured by photographer Simon Emmet and is seen striking two very Zoolander-esque poses. While the first cover sees the model dressed in a blue leather jacket paired with a Louis Vuitton scarf, the second cover captures him in a floral blazer complemented by an overcoat.
While both covers are set to hit newsstands in the coming days, Zoolander 2 will be released in theaters on February 12th, 2016.
Trend Themes
1. Celebrity-driven Magazine Covers - Opportunity for other magazines to feature popular fictional characters or celebrities to create buzz and attract readers.
2. Fashion-inspired Movie Marketing - Potential for movies to collaborate with fashion magazines and utilize iconic costumes and characters for promotional purposes.
3. Cross-promotion Between Movies and Magazines - Chance for movies and magazines to cross-promote each other’s content and capitalize on shared target audiences.
Industry Implications
1. Publishing - Publishing companies can explore unique editorial concepts that leverage the popularity of fictional characters or celebrities.
2. Entertainment - Movie studios can develop strategic partnerships with fashion magazines to boost marketing efforts and generate buzz around upcoming releases.
3. Fashion - Fashion brands and designers can collaborate with movies and magazines to create unique promotional opportunities and reach wider audiences.
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