This Graphic Shirt Promotes Plus-Size Female Body Positivism
References: wwd & luxurylaunches
In a collaborative effort between British singer Beth Ditto and Jean Paul Gaultier, this plus-size corset t-shirt was created to promote body positivism.
Beth Ditto is preparing to launch a self-titled clothing line that caters to plus-sized women, such as herself. This unique sneak peek at the clothing line, which should be unveiled fully in February, features the singer wearing the corset t-shirt titled 'Gaultier.' This shirt is a clever tribute to Madonna’s 1990 'Blonde Ambition' tour and will cost consumers about $165.
The shirt comes in two sizes and features a vintage look. While the t-shirt is all black, there is a printed corset on the front with a bullet bra and a lace-up tie on the back. Although it is only a graphically printed shirt, the corset looks quite real and proves that all women can wear a corset.
Beth Ditto is preparing to launch a self-titled clothing line that caters to plus-sized women, such as herself. This unique sneak peek at the clothing line, which should be unveiled fully in February, features the singer wearing the corset t-shirt titled 'Gaultier.' This shirt is a clever tribute to Madonna’s 1990 'Blonde Ambition' tour and will cost consumers about $165.
The shirt comes in two sizes and features a vintage look. While the t-shirt is all black, there is a printed corset on the front with a bullet bra and a lace-up tie on the back. Although it is only a graphically printed shirt, the corset looks quite real and proves that all women can wear a corset.
Trend Themes
1. Plus-size Fashion - Disruptive innovation opportunity: Develop innovative and stylish clothing lines specifically designed for plus-sized women, promoting body positivism.
2. Body Positivity Movement - Disruptive innovation opportunity: Create inclusive marketing campaigns and products that celebrate diversity and challenge conventional beauty standards.
3. Graphic Apparel - Disruptive innovation opportunity: Explore new graphic printing techniques and designs for apparel, offering unique and visually striking options for consumers.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Introduce size-inclusive clothing lines and promote body diversity within the fashion industry.
2. Marketing and Advertising - Disruptive innovation opportunity: Implement inclusive and diverse marketing strategies that resonate with a wider range of consumers.
3. Printing and Textiles - Disruptive innovation opportunity: Develop advanced printing techniques and materials for graphic apparel, enabling unique and realistic designs.
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