These New Yerbaé Energy Drinks Tap into Shopper Flavor Preferences
Michael Hemsworth — May 18, 2023 — Lifestyle
References: yerbae & preparedfoods
These new Yerbaé energy drinks are being added to the plant-based beverage brand's product roster in response to consumer demand. The brand is introducing Yuzu Lime and Classic Lemonade flavors, which both prioritize citrus notes and are thus likely to be a hit amongst consumers seeking out refreshing yet tart tastes. The drinks each feature the Yerba mate tea as the base for 160mg of caffeine in each can to make them perfect for blasting past fatigue or mental fogginess.
The latest additions to the Yerbaé energy drinks product portfolio are expected to be right at home within the brand's existing range, which includes Black Cherry Pineapple, Mango Passionfruit and more . The drinks also speak to the increasing demand for plant-based foods and refreshments.
The latest additions to the Yerbaé energy drinks product portfolio are expected to be right at home within the brand's existing range, which includes Black Cherry Pineapple, Mango Passionfruit and more . The drinks also speak to the increasing demand for plant-based foods and refreshments.
Trend Themes
1. Citrus-infused Energy Drinks - Opportunity for beverage companies to create energy drinks that prioritize citrus flavors in response to consumer demand for refreshing and tart tastes.
2. Yerba Mate Tea-based Beverages - Opportunity for companies to utilize Yerba mate tea as a base in plant-based energy drinks amidst the growing demand for natural and sustainable ingredients.
3. Consumer-driven Flavor Innovation - Opportunity for brands to respond to consumer preferences for specific flavors, such as citrus notes in energy drinks, in order to attract and retain customers.
Industry Implications
1. Beverage Manufacturing - Opportunity for innovation and disruption in the beverage industry through the development of plant-based energy drinks that incorporate popular flavors like citrus.
2. Natural and Sustainable Beverage Market - Opportunity to tap into the growing demand for natural and sustainable ingredients in beverages through the production of plant-based and Yerba mate tea-based energy drinks.
3. Consumer Packaged Goods - Opportunity for companies in the consumer packaged goods sector to adapt to the changing preferences of consumers for specific flavors and ingredients in energy drinks and other refreshments.
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