Moju's Monster Pickle Shot is Packed with Electrolytes
Laura McQuarrie — October 20, 2022 — Lifestyle
References: foodanddrinktechnology
Moju's Monster Pickle Shot is a new limited-edition beverage that's beneficial to consume after a workout. With its newest offering, the brand is leaning into the demand for functional beverages, as well as pickle flavors. The salty beverage contains electrolytes from pickles that are useful for providing replenishment and muscle recovery following physical activity.
The pickles in this shot come from The Pickle House company in the UK, which are said to give the pickle juice shot its fruity yet salty flavor, plus 263 mg of natural electrolytes per shot.
For fans of bold, bright, tangy and sour tastes, pickle flavors hit all the right notes. As such, pickle flavors are appearing in everything from chewing gum to nut and seed mixes and slushies.
The pickles in this shot come from The Pickle House company in the UK, which are said to give the pickle juice shot its fruity yet salty flavor, plus 263 mg of natural electrolytes per shot.
For fans of bold, bright, tangy and sour tastes, pickle flavors hit all the right notes. As such, pickle flavors are appearing in everything from chewing gum to nut and seed mixes and slushies.
Trend Themes
1. Functional Beverages - The demand for functional beverages presents an opportunity for companies to explore other unique and healthy flavor combinations.
2. Pickle Flavors - The rise of pickle-flavored products presents an opportunity for companies to incorporate this unique flavor into new food and beverage offerings.
3. Electrolyte Replenishment - The trend towards electrolyte replenishment presents an opportunity for companies to create new products that can help consumers recover after physical activity.
Industry Implications
1. Beverage - Beverage companies can capitalize on the demand for functional, healthful beverages by creating novel flavor combinations that incorporate functional ingredients.
2. Snack - Snack companies can incorporate pickled flavors into their products to offer consumers unique snacking experiences.
3. Fitness - Fitness companies can look into developing products that facilitate electrolyte replacement post-workout for optimal recovery.
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