The Pure Color Love Cooling Highlighter is a Bouncy Gel Balm
Laura McQuarrie — May 21, 2020 — Fashion
References: esteelauder & etonline
Estée Lauder's Pure Color Love Cooling Highlighter is a new product that offers not just a pearlescent finish but also instant refreshment when swiped over the high points of the face. The unique product is packaged in a compact case and boasts a deep dome shape so that it's easy to accent the cheekbones, temples and more.
The multi-use highlighter helps to create a lit-from-within glow thanks to multi-dimensional pearls and goes on smooth with its gel-balm texture. The buildable highlighter is available in four flattering shades like Gold Beam and Moon Pearl to suit different skin tones.
Just as there are plenty of cooling skincare products on the market inspired by cryotherapy, cooling cosmetics are also emerging to offer on-the-go comfort and a sense of refreshment.
The multi-use highlighter helps to create a lit-from-within glow thanks to multi-dimensional pearls and goes on smooth with its gel-balm texture. The buildable highlighter is available in four flattering shades like Gold Beam and Moon Pearl to suit different skin tones.
Just as there are plenty of cooling skincare products on the market inspired by cryotherapy, cooling cosmetics are also emerging to offer on-the-go comfort and a sense of refreshment.
Trend Themes
1. Cooling Cosmetics - The trend of cooling cosmetics is disrupting the beauty industry and presenting opportunities for brands to incorporate refreshing and soothing ingredients in their products.
2. Multi-use Makeup - The trend of multi-use makeup is disrupting the traditional makeup industry and offers innovation opportunities for brands to create versatile products that can be used for different purposes.
3. Gel-balm Textures - The trend of gel-balm textures is disrupting the makeup industry and providing opportunities for brands to create products with lightweight and hydrating formulas.
Industry Implications
1. Beauty Industry - The beauty industry is being disrupted by the trend of cooling cosmetics, multi-use makeup, and gel-balm textures, presenting opportunities for cosmetics brands to innovate and incorporate these trends into their products.
2. Skincare Industry - The skincare industry can leverage the trend of cooling cosmetics to create products that offer both skincare benefits and a cooling sensation.
3. Fashion Industry - The fashion industry can incorporate the trend of multi-use makeup by creating clothing or accessories that are designed to apply or carry makeup products.
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