mented Debuts New Sunkissed Bronzer Collection for WOC
Grace Mahas — July 27, 2020 — Fashion
References: mentedcosmetics & mentedcosmetics
Mented Cosmetics—the beauty brand beloved for its inclusive lipstick line designed by black women for black women—recently unveiled a sophisticated new collection of bronzers that’s being branded as ‘Sunkissed Bronzer.’ The Sunkissed Bronzer collection includes 'Beach Bum,' 'Vacay,' 'Yacht Life,' and 'Out of Office,' and will add a beautiful, glowing finish to your makeup look.
In an effort to acknowledge inclusivity, the Sunkissed Bronzer Collection has a range of shades designed to match all complexions, from light to tan to dark skin tones. To help consumers find the right shade for their complexion, the brand offers a shade finder based on your Mented foundation color (which can also be determined via the foundation shade finder).
Lastly, as part of its commitment to do no harm, all the bronzers are both vegan and cruelty-free
Image Credit: Mented Cosmetics
In an effort to acknowledge inclusivity, the Sunkissed Bronzer Collection has a range of shades designed to match all complexions, from light to tan to dark skin tones. To help consumers find the right shade for their complexion, the brand offers a shade finder based on your Mented foundation color (which can also be determined via the foundation shade finder).
Lastly, as part of its commitment to do no harm, all the bronzers are both vegan and cruelty-free
Image Credit: Mented Cosmetics
Trend Themes
1. Inclusive Bronzer - Creating bronzers specifically designed to match all complexions, even those with darker skin tones, presents an opportunity for brands to embrace diversity and inclusivity in their product lines.
2. Custom Shade Finders - By offering custom shade finders based on foundation color, brands can make it easier for consumers to find the perfect bronzer for their skin tone, creating a more personalized shopping experience.
3. Vegan and Cruelty-free Beauty - Catering to the conscious consumer by creating vegan and cruelty-free beauty products can be a disruptive innovation opportunity for brands who want to lead the way towards a more sustainable future.
Industry Implications
1. Cosmetics - The cosmetics industry has the opportunity to become more inclusive and sustainable by developing more inclusive product lines and providing vegan and cruelty-free options.
2. Beauty Retail - By offering custom shade finders and providing a more personalized shopping experience for customers, beauty retailers can improve customer satisfaction and brand loyalty.
3. Personal Care - In the personal care industry, developing new, more inclusive product lines can create a more diverse and accepting market for cosmetics, leading to greater innovation and growth within the industry.
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