The 15% Vitamin C + Clean Caffeine Energy Serum Brightens & Depuffs
Laura McQuarrie — December 24, 2020 — Fashion
References: youthtothepeople & popsugar
Youth to the People's 5% Vitamin C + Clean Caffeine Energy Serum combines plant-derived caffeine from yerba mate and guayusa to brighten the skin, boost hydration and help with depuffing. The potent serum also contains other skincare hero ingredients like squalane, plus exotic passion fruit and dragon fruit, which amplify the antioxidant properties of the clean skincare product.
The energizing serum is touted as a first-of-its-kind clinical-grade 15% vitamin C serum thanks to its unique ingredients that deliver a heavy dose of antioxidants to support radiance and diminish hyperpigmentation.
While the serum's ingredients are benefit-packed on their own, Youth to the People recommends that consumers enhance the depuffing benefits by gently tapping their fingers in an upward motion, all the way from the cheeks to the temples, when applying the product.
Image Credit: Youth to the People
The energizing serum is touted as a first-of-its-kind clinical-grade 15% vitamin C serum thanks to its unique ingredients that deliver a heavy dose of antioxidants to support radiance and diminish hyperpigmentation.
While the serum's ingredients are benefit-packed on their own, Youth to the People recommends that consumers enhance the depuffing benefits by gently tapping their fingers in an upward motion, all the way from the cheeks to the temples, when applying the product.
Image Credit: Youth to the People
Trend Themes
1. Clean Skincare - Emerging trend towards using natural and organic ingredients in skincare products.
2. Plant-based Caffeine - Growing trend towards using caffeine derived from plants such as yerba mate and guayusa in skincare products.
3. High Percentage of Vitamin C - Increasing trend towards developing clinical-grade 15% vitamin C serums to help with hyperpigmentation and radiance.
Industry Implications
1. Skincare - Opportunity for skincare companies to develop plant-derived caffeine products that enhance depuffing benefits and incorporate exotic antioxidant ingredients such as passion fruit and dragon fruit.
2. Natural and Organic Products - Opportunity for natural and organic product companies to capitalize on the trend towards clean skincare and offer plant-based caffeine serums that promote hydration, depuffing, and radiance.
3. Clinical-grade Skincare - Opportunity for companies to offer high percentage vitamin C serums that are clinically tested and evaluated for their effectiveness in diminishing hyperpigmentation and promoting radiance.
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