Pat McGrath's Skin Fetish Concealer System is Brightening
Laura McQuarrie — March 19, 2020 — Fashion
References: patmcgrath & cosmeticsbusiness
After introducing a serum-like foundation under the Skin Fetish collection, Pat McGrath Labs launched the multipurpose Skin Fetish concealer system, which helps to brighten and blur the undereye area. In this system, there's a brush, a powder and a liquid formula, all of which are essential to the famed makeup artist's signature system for "transcendent concealing." This process calls for preparing and smoothing the undereye area, spot correcting, plus highlighting and contouring followed by building added coverage as needed.
The products are not only useful for blurring and brightening the delicate undereye area but also contouring, highlighting and concealing breakouts. The flexible and lightweight Skin Fetish: Sublime Perfection Concealer itself is available in a range of shades that are hydrating thanks to the inclusion of ingredients like hyaluronic acid and ceramides.
Image Credit: Pat McGrath Labs
The products are not only useful for blurring and brightening the delicate undereye area but also contouring, highlighting and concealing breakouts. The flexible and lightweight Skin Fetish: Sublime Perfection Concealer itself is available in a range of shades that are hydrating thanks to the inclusion of ingredients like hyaluronic acid and ceramides.
Image Credit: Pat McGrath Labs
Trend Themes
1. Multipurpose Makeup Systems - The introduction of multipurpose makeup systems like Pat McGrath's Skin Fetish Concealer System provides an opportunity for companies to create versatile products that address multiple beauty concerns.
2. Enhanced Formula with Skincare Benefits - The incorporation of hydrating ingredients like hyaluronic acid and ceramides in concealers, like the Skin Fetish: Sublime Perfection Concealer, opens up opportunities for innovation in skincare-infused makeup products.
3. Transcendent Concealing Techniques - The development of signature concealing techniques, such as Pat McGrath's 'transcendent concealing,' presents an opportunity for makeup artists and beauty professionals to explore new application methods and create unique makeup looks.
Industry Implications
1. Cosmetics - The cosmetics industry can benefit from incorporating multipurpose makeup systems and enhanced formula with skincare benefits into their product offerings.
2. Skincare - The skincare industry can explore opportunities to create makeup products infused with skincare ingredients that provide both coverage and skin-nourishing benefits.
3. Makeup Artistry - Makeup artists and beauty professionals can embrace and innovate upon the concept of transcendent concealing to offer new and unique makeup looks to their clients.
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