Patrick Ta's Precision Lip Crayon Doesn't Need to Be Sharpened
Laura McQuarrie — October 28, 2019 — Fashion
Patrick Ta recently launched a series of new products as part of the Monochrome Moment collection, incuding an innovative lip crayon. Unlike the first product collection from the renowned makeup artist, this second one is all about creating everyday looks rather than red carpet glam. As Ta describes, "I just wanted to bring it back to real life with tone on tone colors that you can wear every single day."
The Precision Lip Crayon sets itself apart from other kinds of lip pencils, as it boasts an easy-to-use design that doesn't need sharpening—instead, the crayon takes cues from a pen from Korea that clicks up to dispense the product. The Monochrome Moment Precision Lip Crayon is available in stunning shades with empowering names like She's Proud, She's Strong, She's Humble and She's Bold, which is the darkest of all.
The Precision Lip Crayon sets itself apart from other kinds of lip pencils, as it boasts an easy-to-use design that doesn't need sharpening—instead, the crayon takes cues from a pen from Korea that clicks up to dispense the product. The Monochrome Moment Precision Lip Crayon is available in stunning shades with empowering names like She's Proud, She's Strong, She's Humble and She's Bold, which is the darkest of all.
Trend Themes
1. Precision Lip Crayons - There is an opportunity for cosmetics companies to invest in the development of clickable and self-sharpening lip crayons.
2. Everyday Makeup - The popularity of this collection highlights a trend towards makeup focused on everyday wear rather than special occasions, providing opportunities for new product lines and marketing campaigns.
3. Empowering Product Names - Cosmetics companies can leverage the trend of empowering and inclusive product names to appeal to a wider range of consumers and increase brand loyalty.
Industry Implications
1. Cosmetics - There is an opportunity for the cosmetics industry to continue innovating in packaging design with self-sharpening lip crayons.
2. Retail - Retail industry professionals can appeal to consumers searching for more everyday makeup with targeted advertising and product displays.
3. Marketing and Advertising - Marketing and advertising professionals can leverage the trend of inclusive and empowering product names to create campaigns that resonate with diverse audiences.
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