GAEA's Two-Ingredient 'Dirty Martini Juice' Repurposes Olive Brine
Laura McQuarrie — May 25, 2017 — Lifestyle
References: gaeaus & bevindustry
As a producer of extra virgin olive oil, olives and condiments, GAEA is now expanding its range with a new product that makes the most of olive brine.
'Dirty Martini Juice' is a two-ingredient product that is offered in two flavors. While the Dirty Martini Juice for Vodka contains the brine of red pepper-stuffed green olives and hot red peppers, GAEA's Dirty Martini Juice for Gin is made with a flavorful base of green olive brine and coriander.
While there are plenty of bottled olive juice products that are specifically made for the world of mixology, this product is branded as an upscale mixer that appeals to the foodie. Many food and beverage brands are now taking a closer look at underutilized products like olive brine that have yet to be used to their full potential.
'Dirty Martini Juice' is a two-ingredient product that is offered in two flavors. While the Dirty Martini Juice for Vodka contains the brine of red pepper-stuffed green olives and hot red peppers, GAEA's Dirty Martini Juice for Gin is made with a flavorful base of green olive brine and coriander.
While there are plenty of bottled olive juice products that are specifically made for the world of mixology, this product is branded as an upscale mixer that appeals to the foodie. Many food and beverage brands are now taking a closer look at underutilized products like olive brine that have yet to be used to their full potential.
Trend Themes
1. Brine-based Cocktails - Utilizing brine in cocktails is a trend that offers unique flavors and a sustainable ingredient source.
2. Repurposing Ingredients - More brands are looking at underutilized products to create innovative new food and beverage items.
3. Upscale Mixers - Leveraging premium ingredients in cocktail mixers creates a luxury experience for the consumer.
Industry Implications
1. Alcohol - The alcohol industry can incorporate brine-based mixers to appeal to adventurous and sustainable consumers.
2. Food and Beverage - The food and beverage industry can adopt the practice of repurposing ingredients to create new and exciting flavors.
3. Sustainability - The sustainability industry can promote brine-based cocktails as a way to reduce food waste and utilize every part of an ingredient.
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