Withco Offers Flavorful, Preservative-Fee Cocktail Mixers
Mishal Omar — August 29, 2017 — Lifestyle
References: withcococktails & kickstarter
Withco is a new brand that is seeking to ease the process of hosting small parties and gatherings by offering bottled cocktail mixers.
The idea behind the brand is to make hosting less stressful by giving consumers pre-made cocktail mixers rather than having them make their own beverages. There are three cocktails offered by Withco, and they are made using only fresh and flavorful ingredients. Cocktails offered by the brand include a floral Bouquet beverage, The Ellis Old Fashioned, and The Jackass. To make the beverages, hosts simply need to add one part of Withco's cocktail, one part alcohol, and ice.
These cocktail flavors are already freshly put together and balanced, allowing hosts to enjoy their parties without having to worry about the beverages their guests are consuming.
The idea behind the brand is to make hosting less stressful by giving consumers pre-made cocktail mixers rather than having them make their own beverages. There are three cocktails offered by Withco, and they are made using only fresh and flavorful ingredients. Cocktails offered by the brand include a floral Bouquet beverage, The Ellis Old Fashioned, and The Jackass. To make the beverages, hosts simply need to add one part of Withco's cocktail, one part alcohol, and ice.
These cocktail flavors are already freshly put together and balanced, allowing hosts to enjoy their parties without having to worry about the beverages their guests are consuming.
Trend Themes
1. Bottled Cocktail Mixers - Disruptive innovation opportunity: Explore new flavors and combinations for bottled cocktail mixers to cater to diverse consumer preferences.
2. Preservative-free Beverages - Disruptive innovation opportunity: Develop preservative-free alternatives for bottled cocktail mixers to meet the growing demand for healthier and natural options.
3. Convenience for Hosts - Disruptive innovation opportunity: Create customizable cocktail mixer kits that offer convenience and ease of use for hosts planning small parties and gatherings.
Industry Implications
1. Beverage Manufacturing - Disruptive innovation opportunity: Use advanced production techniques and technologies to streamline the manufacturing process of bottled cocktail mixers.
2. Alcohol Distribution - Disruptive innovation opportunity: Collaborate with Withco and other bottled cocktail mixer brands to optimize alcohol distribution channels and expand market reach.
3. Event Planning - Disruptive innovation opportunity: Create online platforms or apps that help hosts plan and manage small parties with pre-made bottled cocktail mixers.
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