Marriot International's New Moxy Hotels Brand Image Targets Millennials
Jana Pijak — March 8, 2016 — Lifestyle
References: moxy-hotels.marriott & hotelnewsresource
Marriot International's new image for its Moxy Hotels lifestyle brand targets Millennials with an appreciation for luxury and convenience. While lavish hotels are typically associated with exceptional and over-the-top services, this hotel concept promotes accessible luxury and promotes self-service offerings that put travelers in control of their schedule.
The result is a modern hotel that offers self-service check-ins, complimentary Wi-Fi access and keyless entries that are conveniently accessed via one's mobile device. Appealing to on-the-go Millennials who are not keen on waiting in long lineups, this progressive hotel by Marriot International ultimately saves young professionals time and money.
Each Moxy Hotel location will not only feature a myriad of self-service offerings but also aims to ultimately save travelers time and money in the process.
The result is a modern hotel that offers self-service check-ins, complimentary Wi-Fi access and keyless entries that are conveniently accessed via one's mobile device. Appealing to on-the-go Millennials who are not keen on waiting in long lineups, this progressive hotel by Marriot International ultimately saves young professionals time and money.
Each Moxy Hotel location will not only feature a myriad of self-service offerings but also aims to ultimately save travelers time and money in the process.
Trend Themes
1. Accessible Luxury - The Moxy Hotels brand offers accessible luxury by providing self-service offerings and promoting convenience.
2. Mobile Convenience - The use of mobile devices for self-service check-ins and keyless entries provides convenience to travelers.
3. Time and Cost Efficiency - Moxy Hotels aims to save young professionals time and money by offering self-service options and minimizing lineups.
Industry Implications
1. Hospitality - The hospitality industry can adopt self-service technologies and mobile convenience to provide accessible luxury to customers.
2. Technology - Advancements in mobile technology and keyless entries can disrupt the hotel industry, improving convenience for travelers.
3. Travel and Tourism - The travel and tourism industry can benefit from incorporating self-service offerings and streamlining processes to save time and cost for travelers.
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