LACMA and Snapchat Brought Five Monuments to Life Virtually
Laura McQuarrie — April 14, 2021 — Art & Design
References: lacma.org & campaignlive
The Los Angeles County Museum of Art (LACMA) and Snapchat teamed up to create five monuments in augmented reality on the Snapchat camera. The LACMA × Snapchat: Monumental Perspectives experience offers a look at the history of Los Angeles and it helps to explore the history of Los Angeles Indigenous communities.
Each AR monument from the collaboration offers a different look into history, including the different generations that passed the 1932 LA Olympic marathon route, street vendors in the city and a tribute to Biddy Mason. Snapchat users can discover the virtual monuments for themselves by hunting down different markers on the Snapchat map. Those who are outside of Los Angeles can also find the experience online via LACMA.
Each AR monument from the collaboration offers a different look into history, including the different generations that passed the 1932 LA Olympic marathon route, street vendors in the city and a tribute to Biddy Mason. Snapchat users can discover the virtual monuments for themselves by hunting down different markers on the Snapchat map. Those who are outside of Los Angeles can also find the experience online via LACMA.
Trend Themes
1. Augmented Reality Monuments - The use of augmented reality to bring historical monuments to life through mobile devices presents an opportunity for cultural institutions to engage a modern audience.
2. Virtual Historical Education - The creation of AR monuments offers the potential to deliver interactive historical and cultural education through accessible and engaging mobile experiences.
3. Collaborative AR Projects - The collaboration between cultural institutions and technology companies to create AR experiences allows for innovative and immersive projects that can reach a wide audience.
Industry Implications
1. Museums and Cultural Institutions - Cultural institutions that embrace emerging technologies such as AR have the potential to increase engagement and attract a modern audience to their collections and exhibits.
2. Mobile App Development - The development of mobile applications that utilize AR technology presents a disruptive innovation opportunity for companies in the application development industry.
3. Tourism and Travel - AR monuments can provide a unique and interactive way for tourists to engage with historical sites and landmarks on their travels, disrupting the traditional tourism industry.
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