M&M's First-Ever AR Ad Includes a Snapcode for a Dynamic Experience
Laura McQuarrie — May 26, 2021 — Marketing
References: designtaxi
There's a new candy ad from M&M's and it's the first one of its kind from the brand that makes the most of augmented reality technology. The AR print advertisement features the brand's newly released M&M’s Mix bags, which share a sampling of popular flavors. There's a Classic Mix with chocolate, peanut and peanut butter pieces, plus a brand-new Peanut Mix with flavors like milk chocolate, dark chocolate and white chocolate.
The ads include Snapcodes that can be scanned to animate the poster and bring the colorful candy characters to life. the print ad gives fans a look at the colored candies trying to escape from their bag and it echoes the trapped feeling that people of all ages are feeling after spending extended periods of time at home.
The ads include Snapcodes that can be scanned to animate the poster and bring the colorful candy characters to life. the print ad gives fans a look at the colored candies trying to escape from their bag and it echoes the trapped feeling that people of all ages are feeling after spending extended periods of time at home.
Trend Themes
1. Augmented Reality Advertising - The use of augmented reality in advertising enables brands to engage with consumers through dynamic experiences and can lead to increased brand awareness and engagement.
2. Interactive Print Ads - The integration of interactive elements in print ads, such as snapcodes, encourages consumer engagement and provides opportunities for brands to create unique experiences.
3. Product Sampling Campaigns - Product sampling campaigns, like M&M's Mix bags, can generate excitement and interest in new product offerings and can be enhanced through the use of innovative marketing strategies like augmented reality and interactive print ads.
Industry Implications
1. Confectionery - The confectionery industry has an opportunity to leverage augmented reality and interactive print ads to create unique and engaging advertising campaigns that increase brand awareness and promote new product offerings.
2. Advertising - The advertising industry can benefit from incorporating innovative technologies, such as augmented reality and interactive print ads, to create more engaging and memorable advertising experiences for consumers.
3. Marketing - Marketing professionals can use augmented reality and interactive print ads as part of their campaigns to increase consumer engagement and drive product awareness, especially when promoting new product offerings or reviving existing ones.
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