TikTok Jump Lets Creators Link to Mini-Programs & Services in Videos
Laura McQuarrie — June 22, 2021 — Tech
References: newsroom.tiktok & engadget
TikTok Jump is being introduced as a new way for creators to integrate mini-programs and services from third-party creators within their videos. With these new integrations, TikTok users will be able to make their content even more dynamic thanks to quizzes, learning tools, recipe features and more.
Thanks to early contributors, TikTok is introducing new integrations from Whisk, Breathwrk, Wikipedia, Quizlet, StatMuse and Tabelog. These integrations make it easier for creators to share everything from calming breathwork exercises to language lessons and sports stats. Since the platform has become a destination for content that's both entertaining and educational, Jumps offer a new way for the community to experience and share exclusive content.
Initially, select creators on the platform are being introduced to TikTok Jump bit there are plans for TikTok to roll out the feature more broadly.
Thanks to early contributors, TikTok is introducing new integrations from Whisk, Breathwrk, Wikipedia, Quizlet, StatMuse and Tabelog. These integrations make it easier for creators to share everything from calming breathwork exercises to language lessons and sports stats. Since the platform has become a destination for content that's both entertaining and educational, Jumps offer a new way for the community to experience and share exclusive content.
Initially, select creators on the platform are being introduced to TikTok Jump bit there are plans for TikTok to roll out the feature more broadly.
Trend Themes
1. Mini-program Integrations - Trend towards integrating third-party mini-programs and services within short-form videos, creating disruptive innovation opportunities in the app development and e-commerce industries.
2. Entertaining Education - Growing trend towards content that combines entertainment and education, leading to opportunities for businesses to create innovative educational content and tools.
3. In-video Commerce - Emerging trend of integrating e-commerce tools within short-form videos, creating opportunities for businesses to showcase and sell products within the platform.
Industry Implications
1. App Development - Opportunities for app developers to create mini-programs and services that can be integrated within short-form videos, providing new business models for monetization.
2. Education - Opportunities for businesses to develop educational content and tools that are both entertaining and informative, meeting the growing demand for knowledge in an engaging format.
3. E-commerce - Opportunities for businesses to directly showcase and sell products within short-form videos, tapping into the growing trend of in-video commerce and providing a seamless shopping experience for users.
3.7
Score
Popularity
Activity
Freshness
