Celeb Hairstylist & OUAI Founder Jen Atkin Launched OUAI Candles
Laura McQuarrie — September 9, 2021 — Art & Design
Fans of the signature scents found in OUAI's luxe hair products will delight in the newly launched OUAI Candles. Made with a chemical-free blend of coconut and soy wax, the candles share the familiar scents of Melrose Place and North Bondi with 55 hours of burn time. According to the brand, candles have been highly requested from its customers.
The elegant and minimalist OUAI candles can be found in hand-polished concrete vessels that have the potential to be reused after the wax has been used up.
While the bright and refreshing Melrose Place is said to share uplifting notes of bergamot, white musk and champagne, the North Bondi fragrance balances uplifting florals like apple blossom and freesia with grounding sandalwood and cedar.
The elegant and minimalist OUAI candles can be found in hand-polished concrete vessels that have the potential to be reused after the wax has been used up.
While the bright and refreshing Melrose Place is said to share uplifting notes of bergamot, white musk and champagne, the North Bondi fragrance balances uplifting florals like apple blossom and freesia with grounding sandalwood and cedar.
Trend Themes
1. Chemical-free Candles - Opportunity to disrupt the candle industry by developing and marketing chemical-free candles to appeal to health-conscious consumers.
2. Reuseable Candle Vessels - Potential to innovate the candle industry by creating custom and stylish candle vessels to be reused after the candle has burned out.
3. Scented Products Diversification - Opportunity to diversify product offerings and revenue streams by expanding into scented products, such as candles, to complement existing fragrances in complementary industries.
Industry Implications
1. Beauty Industry - Create candles that complement existing beauty lines and capitalize on the crossover between fragrance and beauty product customers.
2. Home Decor Industry - Scented candles can provide an opportunity to tap into the home decor industry and target consumers looking to enhance their living spaces.
3. Sustainable Industry - Marketing reusable candle vessels made from sustainable materials can attract environmentally conscious and sustainable-seeking consumers.
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