Essentia Water Has Unveiled a Limited-Edition Zodiac-Inspired Collection
Grace Mahas — June 28, 2022 — Marketing
References: instagram
Just in time for water signs' season -- including Scorpios, Pisces and Cancer signs -- Essentia Water recently created the limited-edition 'Water for Water Signs' collection to "soothe and celebrate water signs’ sensitive souls." From healing crystals and astrology cards to facial tissues and of course, water, this collection has all the essentials for any water astrology sign. The new campaign is in collaboration with the influencer, creator, photographer, and art director Nneka Ibeaubuchi.
To get your hands on one of the Water for Water Signs kits, fans must follow @essentiawater and @africanjawn and tag their favorite water signs at the giveaway post. The giveaway ends on 7/8 at 11:59 p.m. PST. 25 winners will be notified by 7/15 via DM. Winners will ONLY be contacted through the official, verified @essentiawater handle with a blue check mark.
To get your hands on one of the Water for Water Signs kits, fans must follow @essentiawater and @africanjawn and tag their favorite water signs at the giveaway post. The giveaway ends on 7/8 at 11:59 p.m. PST. 25 winners will be notified by 7/15 via DM. Winners will ONLY be contacted through the official, verified @essentiawater handle with a blue check mark.
Trend Themes
1. Astrology-inspired Marketing - Opportunities for brands to tap into the growing interest in astrology and create campaigns that resonate with certain zodiac signs.
2. Limited-edition Collections - Opportunities for brands to create exclusive products and collections targeting specific groups of consumers, such as astrology enthusiasts.
3. Influencer Collaborations - Opportunities for brands to collaborate with influencers in order to build brand awareness and engage with audiences in a more personal way.
Industry Implications
1. Beverage - Beverage brands can create limited-edition collections inspired by different zodiac signs to engage astrology enthusiasts and increase brand loyalty.
2. Wellness - Wellness brands can create astrology-inspired products or collections that cater to the growing interest in alternative forms of healing and self-care.
3. Fashion - Fashion brands can collaborate with astrology influencers to create limited-edition collections or designs that resonate with certain zodiac signs and create buzz on social media.
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