The Tropicana Christmas Packs are Being Launched in Time for the Holidays
Michael Hemsworth — November 11, 2020 — Marketing
References: tropicana & talkingretail
The Tropicana Christmas packs are being launched by the brand in the UK to help get consumers ready for the festive season in a simple yet charming manner. The new branding is being launched now across the brand's entire range of juices including Original Orange, Smooth Orange, Orange Extra Juicy Bits and Pressed Apple flavor varieties. The branding includes festive snowflakes and fruits transformed into ornaments that are emblazoned with one of several seasonal sayings or phrases.
Marketing Manager for Tropicana UK Caroline Wilding spoke on the new Tropicana Christmas packs saying, "During the festive season, chilled fruit juice category sales accelerate to 121% in comparison to the rest of the year and, as we now move towards Christmas, retailers have a great opportunity to capitalize on this demand. As shoppers look to their favorite food and drink items to enjoy over the festive period, we’re expecting a seasonal spike in ‘Not from Concentrate’ juice sales over the Christmas period. Tropicana’s limited period Christmas packs will once again give shoppers that festive feel-good factor this winter.”
Marketing Manager for Tropicana UK Caroline Wilding spoke on the new Tropicana Christmas packs saying, "During the festive season, chilled fruit juice category sales accelerate to 121% in comparison to the rest of the year and, as we now move towards Christmas, retailers have a great opportunity to capitalize on this demand. As shoppers look to their favorite food and drink items to enjoy over the festive period, we’re expecting a seasonal spike in ‘Not from Concentrate’ juice sales over the Christmas period. Tropicana’s limited period Christmas packs will once again give shoppers that festive feel-good factor this winter.”
Trend Themes
1. Festive Product Packaging - Brands can capitalize on the demand for seasonal products by creating limited edition holiday-themed packaging for their products.
2. Seasonal Flavor Varieties - Brands can attract holiday shoppers by offering limited edition flavor varieties that are only available during the festive season.
3. Holiday Marketing Campaigns - Brands can launch targeted marketing campaigns that appeal to holiday shoppers and emphasize the seasonal nature of their products.
Industry Implications
1. Beverage - Beverage companies can take advantage of the seasonal demand for their products by introducing limited edition holiday-themed packaging and flavor varieties.
2. Food - Food companies can create special holiday-themed products or seasonal flavors to attract holiday shoppers and increase sales during the festive season.
3. Retail - Retailers can offer exclusive holiday-themed products and promotions that are only available during the festive season, creating a sense of urgency and demand.
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