Eco-friendly bar concepts hint at the future of food and beverage retail
Trend - As sustainability becomes a bigger priority for consumers, institutions, and brands--eco-friendly bars are beginning to pop-up. These bars prioritize waste-reduction, upcycling, and water conservation.
Insight - As slowing down climate change becomes more urgent, more consumers now expect that brands reduce their impact on the environment. No longer satisfied with brands paying lip service to sustainability, they're increasingly turning to brands that authentically embody environmental values.
Insight - As slowing down climate change becomes more urgent, more consumers now expect that brands reduce their impact on the environment. No longer satisfied with brands paying lip service to sustainability, they're increasingly turning to brands that authentically embody environmental values.
Workshop Question - How could your brand more authentically prioritize sustainability?
Trend Themes
1. Eco-friendly Bars - As sustainability takes a bigger priority for consumers, eco-friendly bars are beginning to pop up globally.
2. Sustainable Cocktails - Sustainable Cocktail trends are taking over by combining waste-reduction, upcycling, and water conservation.
3. Byproduct Utilization - Brands are employing byproduct utilization to reduce waste and increase sustainability of their products to gain consumer loyalty.
Industry Implications
1. Food and Beverage Industry - The sustainability trend is more prevalent than ever, and businesses in this industry need to strive for sustainable practices to attract environmentally conscious consumers.
2. Hospitality Industry - The Hospitality industry needs to incorporate sustainable practices, such as implementing eco-friendly bars and sustainable cocktails to improve their establishment's reputation for quality, to retain and potentially even entice new clientele.
3. Retail Industry - The Retail industry needs to find innovative ways to employ byproduct utilization in their products or offer only eco-friendly products to attract environmentally conscious consumers, and ultimately improve their bottom line.
