Assisted psychedelic experiences are growing in popularity
Trend - Companies in the wellness sphere are offering legal, guided psychedelic experiences to help consumers mitigate and overcome common mental health illnesses. These retreats serve as sanctuaries that facilitate a healing environment.
Insight - Throughout the pandemic, there has been an increased focus on well-being and mental health among various communities. Individuals felt isolated and disconnected from society during the lockdowns and are more aware of the importance of maintaining one's mental wellbeing. Companies are looking for alternative ways to treat mental illnesses as the educated consumer becomes more hyper-aware of what they consume and its relation to how they feel.
Insight - Throughout the pandemic, there has been an increased focus on well-being and mental health among various communities. Individuals felt isolated and disconnected from society during the lockdowns and are more aware of the importance of maintaining one's mental wellbeing. Companies are looking for alternative ways to treat mental illnesses as the educated consumer becomes more hyper-aware of what they consume and its relation to how they feel.
Workshop Question - How is your company focusing on the consumer's wellbeing and mental health?
Trend Themes
1. Legal Psychedelic Experiences - Companies are offering legal, guided psychedelic experiences to help consumers mitigate and overcome common mental health illnesses.
2. Well-being and Mental Health Focus - There has been an increased focus on well-being and mental health among communities due to the pandemic and increased awareness of personal mental wellbeing diets.
3. Alternative Mental Illness Treatments - Companies have started looking for alternative ways to treat mental illnesses as the educated consumer becomes more hyper-aware of what they consume and its relation to how they feel.
Industry Implications
1. Psychedelic Health and Wellness - Businesses can focus their resources on developing retreats and centres for psychedelic-assisted therapy programs.
2. Luxury Hospitality - Develop resorts or retreats that provide luxurious and serene settings that offer a combination of fine dining, spa treatments, and transformative experiences designed to support and enhance psychedelic and wellness ceremonies.
3. Psychedelic Pharmaceuticals - Developing legal and safe psychedelic drugs for therapeutic use with proper medical supervision.
