Coffee pods are made compostable to cut down on waste
Trend - While singular coffee pod machines are popular in homes and offices, their use of throwaway pods is wasteful and negatively contributes to global pollution. Now, more brands are releasing pods that can be composted and therefore cut down their impact on the environment.
Insight - As climate change worsens and becomes more apparent for the average consumer, more are looking to change their habits in order to reduce their personal impact. Brands that prioritize both micro and macro methods of living sustainably will be increasingly relevant in the cuture.
Insight - As climate change worsens and becomes more apparent for the average consumer, more are looking to change their habits in order to reduce their personal impact. Brands that prioritize both micro and macro methods of living sustainably will be increasingly relevant in the cuture.
Workshop Question - How is your brand effectively prioritizing sustainability?
Trend Themes
1. Sustainable & Compostable Coffee Pods - As consumers' concern for the environment grows, more brands are releasing coffee pods that are sustainable and compostable, leading to an opportunity for brands to differentiate themselves by offering eco-friendly options.
2. Functional Ingredients in Coffee Pods - As consumers look for ways to boost focus and wellness in their daily routines, coffee brands are incorporating functional ingredients like mushrooms into their coffee pods, offering an opportunity to tap into the growing wellness trend.
3. Home-compostable Coffee Pods - As consumers become more conscious about their waste impact, coffee brands are innovating with home-compostable coffee pods, creating an opportunity for brands to cater to consumers' sustainability goals.
Industry Implications
1. Coffee - Coffee industry professionals can take note of eco-friendly and functional ingredient trends to differentiate their brands and meet consumer demands for sustainable and wellness-oriented products.
2. Food Packaging - Innovations in sustainable and compostable coffee pods can inform the food packaging industry's efforts to reduce waste and offer eco-friendly options for consumers.
3. Eco-friendly Products - Coffee brands' advancements in sustainability can provide inspiration for broader eco-friendly product offerings, leading to an opportunity to cater to consumers' growing environmental consciousness.
6 Featured, 48 Examples:
65,332 Total Clicks
Date Range:
Mar 21 — Sep 23
Trending:
Warm
Consumer Insight Topics:
