Boston Pizza Debuts a Weighted "Blanket" for Mealtime
Grace Mahas — April 8, 2021 — Marketing
Following the launch of Pizza in Bed, the Mini Patio Sets, and the Singing Pizza Boxes, Boston Pizza recently expanded its portfolio with the introduction of a Weighted Napkin to take the stress out of mealtime. According to the brand, " this three-pound napkin takes the calming properties of weighted blankets and applies them to the laps of Meal Deal People."
“We invented the Weighted Napkin with Meal Deal People in mind,” said James Kawalecki, VP Marketing at Boston Pizza. “We know meal planning can be stressful, so the Weighted Napkin and our new Meal Deals are intended to help lower the stress.”
To get your hands on the Boston Pizza Weighted Blanket, Canadians can enter by tagging the Meal Deal Person in their on the brand's social media post.
Image Credit: Boston Pizza
“We invented the Weighted Napkin with Meal Deal People in mind,” said James Kawalecki, VP Marketing at Boston Pizza. “We know meal planning can be stressful, so the Weighted Napkin and our new Meal Deals are intended to help lower the stress.”
To get your hands on the Boston Pizza Weighted Blanket, Canadians can enter by tagging the Meal Deal Person in their on the brand's social media post.
Image Credit: Boston Pizza
Trend Themes
1. Branded Weighted Products - Opportunity for more restaurant and food brands to explore creating their own unique weighted products to enhance the dining experience.
2. Stress-relieving Dining Accessories - The creation of stress-relieving dining accessories could become a niche market for companies to explore within the restaurant and hospitality industry.
3. Meal Deal Innovation - Innovation opportunities exist for the creation and promotion of unique meal deals in the food industry which could help lower stress and enhance mealtime experiences.
Industry Implications
1. Hospitality - The hospitality industry could explore creating their own weighted products and stress-relieving dining accessories which could enhance customer experience and set them apart from competitors.
2. Food - Innovation within the food industry could focus on creating unique meal deals and collaborations with other industries such as weighted product manufacturers to create unique dining experiences.
3. Advertising and Marketing - Brands could tap into the popularity of weighted products by collaborating with manufacturers to develop and promote branded weighted products, thus enhancing brand visibility and engaging customers.
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