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pH Bath

pH-balanced bubble bath products help maintain intimate health

Trend - Self-care brands are prioritizing the health of intimate areas with bubble bath products that maintain the pH balance of users' vulvas. These products allow users to indulge while still maintaining their health.

Insight - As skincare becomes a popular branch of the self-care industry, consumers are increasingly educated on the various products, services and ingredients they need in order to optimize their skin's health. This elevated knowledge makes consumers more likely to examine the scientific benefits of a product before purchasing--prompting brands to put more care into their ingredient lists and branding.
Workshop Question - How is your brand catering to the educated consumer?
Trend Themes
1. Ph-balanced Intimate Care Products - As more consumers prioritize enhanced intimate skincare rituals, brands are replacing overly fragrant and chemical-infused body care products with niche offerings that are designed to be safe and gentle on even the most sensitive of skin areas.
2. Doctor-developed Bath Products - Brands developed by medical professionals are prioritizing women's health and offering gentle formulas that maintain the important pH balance of the vulva, ensuring women won't suffer side effects like yeast infections.
3. Playful Self-care Bath Kits - Self-care bath kits, like Foria's 'Me Time' Trio, are incorporating CBD and combining different soothing ingredients to make for a more holistic experience.
Industry Implications
1. Intimate Care - The beauty and wellness industry is focusing on niche offerings and safe ingredients to create intimate care products for women.
2. Medical Products - Doctors and medical professionals are branching out into creating bath and body wash products that are safe, gentle, and scientifically proven to be effective.
3. CBD Wellness Industry - The wellness industry is increasingly incorporating CBD into products and offering playful, surf-like self-care kits with CBD-infused bath salts that have relaxation and health benefits.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
77,608 Total Clicks
Date Range:
Sep 20 — May 22
Trending:
Average
Consumer Insight Topics:

Featured Examples

Playful Self-Care Bath Kits
Playful Self-Care Bath Kits
Foria’s the ‘Me Time’ Trio Boasts Three Calming CBD Bath Salts
A trio of CBD bath salts is offered by Foria in a playful kit. The collection promises to enhance one’s self-care ritual—which is an important necessity as life can get a bit out of control.... MORE
PH-Balanced Intimate Care Products
PH-Balanced Intimate Care Products
The Frank Body Clean Body Wash is Gentle, Vegan and Soap-Free
The Frank Body Clean Body Wash: Unscented formula is described as a “gentle 2-in-1 body and intimate wash made with clean ingredients to love every bit of you.” These star ingredients... MORE
Doctor-Developed Bath Products
Doctor-Developed Bath Products
The DeoDoc Bubble Bath Doesn't Affect the pH of the Vulva
Women’s health issues are often ignored or overlooked—especially in the wellness space. DeoDoc—an intimate skincare brand developed by women doctors—is looking to change that... MORE
Soap-Free Body Bars
Soap-Free Body Bars
Foamie's Two-in-One Papaya & Oat Milk Body Bar Cleanses and Moisturizes
Foamie’s body bars provide sensory-rich shower experiences with nourishing ingredients like cleansing and soothing oat and moisturizing papaya. The two-in-one Papaya & Oat Milk Body Bar is... MORE
Multi-Use Body Washes
Multi-Use Body Washes
Wash No. 0 is a pH-Balanced, Fragrance-Free Body Wash and Bubble Bath
Maude’s newly launched Wash No. 0 is a fragrance-free body wash and bubble bath that boasts a formula that’s pH-balanced, vegan and cruelty-free, rich in vitamins and made without... MORE
Body-Balancing Intimate Tonics
Body-Balancing Intimate Tonics
Momotaro Apotheca's 'Tonic' Soothes and Nourishes Sensitive Skin
Momotaro Apotheca’s ‘Tonic’ is a jojoba oil-based product that can be added to warm bath water for a nourishing body soak, or applied directly to the skin. The jojoba oil base is... MORE
pH-Balanced Intimate Care Products
pH-Balanced Intimate Care Products
Her by Alikay Includes Four Products for Everyday Care
The Her by Alikay intimate product range has been launched by the brand to expand its reach beyond haircare and offer female consumers with a number of ways to manage their everyday wellness. The... MORE

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