Male Grooming Brand Lynx Created Car Air Fresheners in Signature Scents
Laura McQuarrie — November 8, 2019 — Autos
References: lynxformen & cosmeticsbusiness
Male grooming brand Lynx partnered with Custom Accessories Europe (CAE) to create a range of car air fresheners featuring the scents people will know from its existing fragrant products. The car accessories include a 3D hanging disc, a square vent, a gel can, a mini vent and a refillable vent, all of which are designed to fit any vehicle. These products make it easy for people to take scents like Africa, Dark Temptation, Ice Chill and Black and Gold on the go while driving.
According to CAE’s Director Simon King, "There is a very significant number of vehicle owners who currently don’t shop the category and we believe this is down to a lack of high-quality fragrances and product design." With these new options, which are being introduced during the month of November, consumers can now experience their favorite fragrances in a new format.
According to CAE’s Director Simon King, "There is a very significant number of vehicle owners who currently don’t shop the category and we believe this is down to a lack of high-quality fragrances and product design." With these new options, which are being introduced during the month of November, consumers can now experience their favorite fragrances in a new format.
Trend Themes
1. Customized Car Accessories - Creating car air fresheners in signature scents offers consumers a personalized experience while driving.
2. Innovative Fragrance Delivery - Developing new product designs and formats for fragrance delivery introduces fresh opportunities for disruptive innovation in the air freshener industry.
3. Expanding Male Grooming Market - Catering to male consumers' preferences in grooming products opens up avenues for growth and market expansion within the male grooming industry.
Industry Implications
1. Automotive Accessories - Introducing car air fresheners with signature scents provides an opportunity for innovation within the automotive accessories industry.
2. Fragrance and Perfume - Creating fragrance products in new formats like car air fresheners taps into the potential for disruption and expansion in the fragrance industry.
3. Male Grooming - Developing grooming products specifically tailored for male consumers creates room for disruptive innovation and market growth in the male grooming industry.
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